About Cindy
French
Native or bilingual
English
Fluent
Experience
- Boom Boom - Le marketing du bon sensDigital Marketing and Communication ConsultantFASHION AND COSMETICSJanuary 2020 - Today (6 years and 5 months)👉Marketing and Digital StrategyReflection 🤓-Market Analysis-Brand Audit-Positioning Strategy-Growth MarketingAction 💥-Lead Generation-Inbound. Outbound Marketing-Acquisition. Traffic-Referencing👉Image and CommunicationReflection 🤓-Brand Platform-Branding. Naming-Visual Identity-360 Communication PlanAction 💥-Website Design-Website Optimization. Landing Page-Multichannel Campaign-Copywriting👉Image and CommunicationReflection 🤓-Relationship Marketing-Customer Journey-Operational Marketing-Brand ContentAction 💥-Community Management-CRM. Emailing-Retail and Web Excellence-Training and Guidelines
- MajeMarketing ManagerFASHION AND COSMETICSMarch 2017 - November 2019 (2 years and 9 months)Paris, France// MARKETING AND DIGITAL STRATEGYDefinition of business and image objectives, management of European and International marketing activationsConstruction and enhancement of the marketing, communication, and digital plan with partnersManagement of KPI analysis and ROI performance optimization// CUSTOMER EXPERIENCE AND LOYALTYManagement and development of customer experience in a desirability strategyDevelopment of a recruitment and loyalty plan adapted to customer segmentationSupervision of in-store communication deployment and customer relationship enhancement tools
- CelioOperational Marketing ManagerFASHION AND COSMETICSSeptember 2013 - February 2017 (3 years and 6 months)Paris, France// MARKETING STRATEGYDefinition of the marketing and commercial plan in line with KPI objectives and adaptation to international marketsManagement of the deployment of product and brand messages across marketing, communication, and digital channels// CROSS-FUNCTIONAL PROJECTSManagement of traffic-generating operations and specific in-store promotions at global and local levelsCoordinator for cross-functional brand-related topics (licensing, co-branding, buzz operations)// VISUAL IDENTITYSupervision of all graphic and visual creations, and the production of communication toolsDevelopment and design of the new store concept and omnichannel experience
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Education
- Master in Marketing and CommunicationNeoma (ESC Reims)2009
- Master of Business Administration - General ManagementESSEC2016
Certifications
- Fundamentals of digital marketingGoogle2020