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Cindy VallottiCV

Cindy Vallotti

Expert Marketing and Communication Consultant

€750/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Cindy

đź’ĄDo you need marketing experience to trigger the sustainable development of your business?
❤️ I develop customer-oriented marketing - inspiring and meaningful - to touch your target audience deeply!
🎯Simple, effective, visible, and quickly measurable actions - with common sense.

🔎Marketing has always been obvious to me.
I have made it my expertise, bringing my unique vision and human sensitivity.
My story: Coming from a family of shopkeepers and restaurateurs, my education included a sense of business and the importance of customer service.
I naturally gravitated towards a customer-centric career and worked for 13 years in digital marketing and communication management for internationally renowned brands such as Diptyque, Aigle, Celio, and Maje.

đź’ˇVaried structures, specific targets, and complex challenges, that's what I love about marketing: creating, reinventing, adapting, aiming accurately and quickly!
🤝I decided to go into entrepreneurship to rediscover the exhilarating taste of customer proximity, to leverage my experience for human-sized companies, and to help them tell their unique story.

MARKETING AND DIGITAL STRATEGY
👉Definition of a unique plan meeting your needs to develop the visibility and performance of the business
IMAGE AND COMMUNICATION
👉Creation and enhancement of a clear, unique identity and a desirable image that create value.
CUSTOMER EXPERIENCE
👉Realization and animation of a relevant, profitable, and meaningful experience for your business.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km), Lille (up to 50km), Marseille (up to 50km), Nice (up to 50km), Bordeaux (up to 50km)

Experience

  • Boom Boom - Le marketing du bon sens
    Digital Marketing and Communication Consultant
    FASHION AND COSMETICS
    January 2020 - Today (6 years and 5 months)
    👉Marketing and Digital Strategy
    Reflection 🤓
    -Market Analysis
    -Brand Audit
    -Positioning Strategy
    -Growth Marketing
    Action đź’Ą
    -Lead Generation
    -Inbound. Outbound Marketing
    -Acquisition. Traffic
    -Referencing

    👉Image and Communication
    Reflection 🤓
    -Brand Platform
    -Branding. Naming
    -Visual Identity
    -360 Communication Plan
    Action đź’Ą
    -Website Design
    -Website Optimization. Landing Page
    -Multichannel Campaign
    -Copywriting

    👉Image and Communication
    Reflection 🤓
    -Relationship Marketing
    -Customer Journey
    -Operational Marketing
    -Brand Content
    Action đź’Ą
    -Community Management
    -CRM. Emailing
    -Retail and Web Excellence
    -Training and Guidelines
    Marketing Webmarketing Strategy Branding 360° Communication Social Networks Graphic Charter Positioning Strategy CRM Growth Hacking Website Landing Page Lead Generation Inbound Marketing Outbound Marketing Traffic Acquisition SEO SEA Naming Communication Plan Copywriting UI/UX Training
  • Maje
    Marketing Manager
    FASHION AND COSMETICS
    March 2017 - November 2019 (2 years and 9 months)
    Paris, France
    // MARKETING AND DIGITAL STRATEGY
    Definition of business and image objectives, management of European and International marketing activations
    Construction and enhancement of the marketing, communication, and digital plan with partners
    Management of KPI analysis and ROI performance optimization
    // CUSTOMER EXPERIENCE AND LOYALTY
    Management and development of customer experience in a desirability strategy
    Development of a recruitment and loyalty plan adapted to customer segmentation
    Supervision of in-store communication deployment and customer relationship enhancement tools
  • Celio
    Operational Marketing Manager
    FASHION AND COSMETICS
    September 2013 - February 2017 (3 years and 6 months)
    Paris, France
    // MARKETING STRATEGY
    Definition of the marketing and commercial plan in line with KPI objectives and adaptation to international markets
    Management of the deployment of product and brand messages across marketing, communication, and digital channels
    // CROSS-FUNCTIONAL PROJECTS
    Management of traffic-generating operations and specific in-store promotions at global and local levels
    Coordinator for cross-functional brand-related topics (licensing, co-branding, buzz operations)
    // VISUAL IDENTITY
    Supervision of all graphic and visual creations, and the production of communication tools
    Development and design of the new store concept and omnichannel experience

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Education

  • Master in Marketing and Communication
    Neoma (ESC Reims)
    2009
  • Master of Business Administration - General Management
    ESSEC
    2016

Certifications

  • Fundamentals of digital marketing
    Google
    2020

Skill set (38)

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