Freelancer profile translated to English.

Description

Freelance CM | UGC Creator | Creative Strategist

10 years of experience. +200 brands supported.

I work with brands that need communication that performs, not just exists. For 10 years, I have been supporting VSEs, startups, and large groups in their content strategy, their social media, and their UGC production, with concrete results.

◉ COMMUNITY MANAGEMENT & SOCIAL MEDIA

I manage your social media presence from A to Z: audit of your digital communication, construction of your editorial strategy, content creation (posts, stories, short videos, Reels), community management and animation, monthly performance monitoring and strategic adjustments. I also work on your Facebook Ads and Instagram Ads campaigns, competitive intelligence, and collaborations with influencers or partner creators.

◉ UGC CONTENT CREATION

I design and produce engaging UGC content, designed to convert organically as well as in paid campaigns. I master the codes of TikTok, Instagram Reels, and Meta Ads, and adapt to your brand's universe to produce formats that truly speak to your target audience.

◉ CREATIVE STRATEGY

I manage your creator hub from A to Z: sourcing and selecting UGC profiles suitable for your brand, briefing, production coordination, and quality control of deliverables. Do you have a team of creators to manage or a UGC campaign to scale? I will handle the operational aspects so you can focus on what matters most.

Among my references: BNP Paribas, Saint-Gobain, Naturhouse, Auchan, Just Russel, Poppins, Dos Maderas, WeCasa, and many other French and international brands.

Available for one-off assignments or long-term support. Shall we work together?

Learn more:

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

LocService.fr
Freelance Community Manager
REAL ESTATE
October 2024 - Today (1 year and 9 months)
Paris, France
Freelance Community Manager for LocService.fr

✅ Definition and deployment of the social media strategy: creation of an editorial line adapted to Facebook and Instagram, in line with community needs.

✅ Creation and management of content on social networks:
Writing engaging posts to capture a dual audience (tenants and landlords).
Coordination and production of UGC content: managing collaborations with users to integrate authentic testimonials, photos, and videos that enhance brand credibility.
Development of impactful visuals and various formats (Reels, carousels, stories) to maximize visibility and engagement.
✅ Performance analysis and continuous optimization:

Monitoring KPIs to measure reach, engagement, and community growth.
Adjusting strategies and content based on results and industry trends.

✅ UGC Management and Valorization:

Creation of processes to encourage and select user-generated content, highlighting their experiences with the LocService.fr platform.
Integration of UGC into social media campaigns to increase audience trust and engagement.

Main objective:Develop a strong and authentic digital presence to position LocService.fr as a key player in online real estate rental, while maximizing the impact of social media through a strategic and creative approach.
Community Management Instagram Community Manager Social Media Community Manager Facebook Community Manager LinkedIn Community Manager LinkedIn Marketing LinkedIn UGC Creator UGC Content Creation UGC Video
Social Media Lab
Freelance Community Manager & Social Media Project Manager
EDUCATION AND E-LEARNING
August 2024 - Today (2 years)
Paris, France
🎓 Community Manager and Social Media Project Manager for the Social Media Lab

Since I've been managing the social media for the Social Media Lab, my goal has been clear: to grow a community of freelancers in community management and entrepreneurs by combining digital strategy, creativity, and audience engagement.

What I do daily:

I manage the social media strategy on Instagram and LinkedIn, aligning each post with our objectives for brand awareness, engagement, and conversion.

I create varied and impactful content: engaging carousels, dynamic Reels, captivating stories, and optimized ad videos (ADS) to capture attention and generate concrete results.

I highlight UGC: by showcasing the successes and testimonials of Social Media Lab members, I make communication more authentic and closer to the community.

I coordinate a small team, schedule posts, and ensure each project is completed on time.

➡️ What I accomplished in just 3 months:

I contributed to increasing our audience with +1000 new followers on Instagram.
I boosted community engagement, achieving an average engagement rate of 4.8%, well above the industry average.
I optimized our ad videos (ADS), leading to a notable increase in clicks and conversions.

My personal touch:

I transform ideas into original content that sparks interaction, whether it's educational or inspiring formats.

I enjoy identifying trends and integrating them into our campaigns to capture our audience's attention, while staying true to our identity.

I take care to analyze campaign results and adjust our actions accordingly to maximize their impact.
Community Management Instagram Community Manager Social Media Community Manager Facebook Community Manager LinkedIn Community Manager UGC Creator UGC Content Creation UGC Video Social Media Social Media Strategy Social Media Communication
Saint-Gobain
Freelance Community Manager
CIVIL ENGINEERING
August 2022 - Today (3 years and 11 months)
Paris, France
Freelance Community Manager for Saint-Gobain, focusing on employer branding and HR recruitment:

✅ Management of the company's Facebook, Instagram, and LinkedIn pages:
• Content creation, writing, and publication
• Project management
• Brainstorming processes and original ideas to engage the community
• Preparation of wording and creative briefs

✅ Monitoring of editorial committees

The mission with Saint-Gobain involves supporting the client in developing their employer brand and HR recruitment on their social networks, particularly LinkedIn and Instagram, which are the primary sources. The idea is to create and imagine diverse, varied, and fun content to attract a young audience while maintaining a professional image. The objective is also to break recruitment stereotypes through interactive and engaging posts.
Community Management Community Manager Facebook Instagram LinkedIn Employer Branding Social Media Content Marketing Content Creation

Check out Cindy's experience

Mike

Audience Web

Reviewed on 5/30/2020

Cindy was responsible for establishing the strategy and editorial line for one of our sites. Very good work delivered in record time. We gladly recommend her.