About Cindy
French
Native or bilingual
Experience
- KDUCEA EDUCATIONCampus Director (Center of)January 2022 - August 2025 (3 years and 7 months)Saint-Etienne, FranceDevelopment and management of the sales and marketing strategy, leading to a 55% increase in sales in two years and a 70% increase in online conversions over three years (website redesign, user experience optimization...). Development and launch of a new training center and e-learning activity nationwide. Design and implementation of commercial action plans (PAC, SWOT, REX), leading meetings and professional trade shows. Deployment of SEO/SEM strategies, website redesign, UX optimization contributing to better search engine ranking and a 25% return on investment. Creation and management of partnerships with public and private stakeholders. Digital communication and content management to increase brand awareness. Pedagogy and guidance. Management and coordination of teaching and training teams to ensure the quality of training (in-person and e-learning). Supervision of educational quality: performance monitoring, dropout prevention, class council meetings, reporting. Design, updating, and evaluation of teaching materials; obtaining certification.
- IRUP–Guidance and Business Relations Officer / TrainerJanuary 2019 - January 2022 (3 years)Saint-Étienne, FranceCommercial prospecting and development of the post-baccalaureate training catalog (nuclear, digital, industrial, accounting, social and solidarity economy) across France. Identification, recruitment, and personalized support of students, followed by active promotion of their profiles to prospective companies to secure apprenticeship contracts tailored to market needs. Management and retention of strategic partnerships with national companies, including the successful recruitment of over 93 apprentices for OTIS France under the IRUP ÉVOLUTION brand, for which I became the sales manager. Trainer in communication, digital marketing, and commerce, pedagogical follow-up and student evaluation. Contribution to communication strategy: hosting Facebook Live sessions, webinars, and content production. Training and coaching of new recruitment officers, as well as piloting and coordinating the recruitment service. Sourcing and supporting candidates in their guidance (Parcoursup, high school guidance). Supporting companies: identifying and evaluating company needs through in-depth analysis. Facilitating in-person and remote group sessions, skills assessment. Knowledge of the local job market and regional socio-economic fabric enabling me to promote profiles to companies as well as employment measures and aid. Organization of two Facebook Live sessions available on the IRUP YouTube channel and one webinar.
- GROUPE RANDSTADConsultant & Agency ManagerJanuary 2015 - January 2019 (4 years)Sainte-Sigolène, FranceMulti-sector recruitment (industry, agri-food, services, construction, medical) across several departments: autonomous management of the profit center. Implementation of a strategic training program in partnership with a key client (CQP). Complete management of contracts, medical examinations, payroll, administrative and HR follow-up (DUE, timesheet, work/accident reporting...). Organization of collective information sessions in partnership with local stakeholders (employment center, France Travail...). Commercial prospecting, development of job descriptions, commercial proposals, and placement. Use of advanced digital tools for recruitment: LinkedIn, Viadeo, Big Data, social networks... Preparation of payslips, labor law legislation (legal and social watch). Management of annual interviews (FSPI/DIF training). Managing the different stages of the employment contract lifecycle, hiring, DUE, defining projects and HR policy (working time management, training, recruitment, improvement of working conditions...)
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Education
- MBA (Master of Business Administration)ESGCV Business School2025MBA (BAC+5)
- Bachelor's DegreeESGCV Business School2024Bachelor (BAC+3)