Freelancer profile translated to English.

Description

Art director and UI/UX designer, I design clear, coherent, and performance-oriented visual identities and digital experiences.

I work on branding, UX/UI, websites, digital campaigns, as well as print materials, in collaboration with product, marketing, and tech teams.

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational
Greek
Basic

Workplace preferences

Can work on-site

Paris (up to 30km), Marseille (up to 20km)

Angel Studio
Art Director - UX/UI Designer
SOCIAL NETWORKS
June 2023 - September 2025 (2 years and 3 months)
Paris, France
UX/UI Design (Lead):
- Design of UX-optimized landing pages, sent to developers for integration on Webflow
- Creation of mockups and wireframes on Figma, with A/B testing and optimizations
- Collaboration with marketing teams to align UX and conversion goals
- Audits and recommendations to improve user experience

Advertising Creation:
- Design of static ads, animated gifs, storyboards for motions and digital white papers
- Creative concept development for advertising campaigns and tenders
- Adaptation of campaigns to different formats and media
- Creative audit and benchmark analysis
- Monitoring and analysis of KPIs

Branding:
- Creation and adaptation of brand books
- Brand redesign or adjustment to make them more suitable for digital

Team Management and Collaboration:
- Management of two creatives, coaching on strategies and art direction
- Collaboration with the agency Junto to align creative and marketing strategies
Figma UX/UI Design Meta Ads Art Direction Team Management
Les Grappes
Graphic Designer - Web Designer
WINE AND SPIRITS
July 2021 - August 2023 (2 years and 1 month)
Paris, France
Branding - Web & Print Design:
• Deployment and implementation of the new graphic charter
• Responsible for brand image across all digital media
• Creation of brand identity ("NOUS Vignerons": logo, graphic charter, sticker kit, web interface, communication material variations)
• Creation of communication materials (flyers, banners, business cards, POS displays, brochures, posters, white papers, tasting sheets...)
• Creation of custom wine lists and wine labels
• Creation of templates (presentations, newsletters, carousels, social media posts...)
• Creation of illustrations
• Photo shooting and retouching, video editing

UX/UI Design:
• End-to-end development of the Design System for the sites (foundations, components)
• Wireframes, mockups (desktop and mobile), and prototypes for the website's graphic redesign
• Participation in user testing in collaboration with the Product Owner
Print Graphics Poster UX/UI Design Branding Packaging
PARFUMS CORANIA
Marketing & Communication Project Manager
E-COMMERCE
April 2019 - October 2019 (6 months)
Marseille, France
- Participation in brand development (Text writing, development of launch tools, marketing presentations, sales pitches, product sheets).
- Participation in the development of action plans, commercial promotions, and communication materials: brochures, POS displays, sales pitches, commercial tools, product presentations, training books, press relations...
- Contribution to the organization of events and prospecting activities (trade shows, commercial promotions...)
- Coordination of teams involved in digital projects
- Writing of the company's weekly internal newsletter.
- Creation of graphic mockups.
Marketing Communication