Cindy Loiseau

With 20 years of digital expertise in retail, I support you and define a personalized 360° digital strategy. Driven by results, I master acquisition levers while respecting your brand image.

Here are my main missions:

• Define and deploy the digital and omnichannel strategy.

• Coordinate service providers responsible for referencing, communication, and website development.

• Define and optimize budgets.

• Guarantee of e-reputation and brand image.

• Monitor brand performance across the entire digital sphere: through various acquisition and loyalty levers: on social networks (Pinterest, Facebook, and Instagram), Newsletter, SEA, SMA, SEO...

• Artistic direction: define digital communication needs, casting, create looks and scenarios for product photo shoots and mood visuals (photos and videos).

• CRM: Design and enrich customer base segmentation. Implementation of Skeepers.

• Marketplace: ongoing negotiation with the market leader.

• Approach new service providers, tools...

• Negotiate all contracts.

• Stock management: position on purchases and optimize stock availability for the e-shop. End-of-season stock clearance for the entire network: partnership with Show Room Privé.

• Manage and coordinate specific e-commerce logistics aspects, in collaboration with the logistics director.

• Numerous projects are underway: website redesign with a mobile-first vision, A/B tests...

Test and Learn and React, that was our motto. Responsible for the digital and omnichannel commercial plan and its performance, I managed the e-commerce site's activity with the various teams. In a recruitment and loyalty policy, the site was constantly evolving. Guaranteeing brand image consistency and respect, I coordinated the Traffic, ECRM, Merchandising, Communication, and Offer teams.

• Unite strategic and operational teams.

• Define and monitor the digital and omnichannel strategy.

• Manage site activity: WebAnalytics (visits, bounce rate, click-through rate, conversion rate, revenue, margin...)

• Allocate and monitor budgets: define objectives by lever and by campaign.

• Establish objectives by season and by campaign with the Analytics manager and campaign managers.

• Lead the commercial plan: web, mobile, pop-up store, social networks...

• Develop content strategy: SEO, SEM, website, and emails with teams and agencies.

• Co-construct the email plan: targeting, themes, product choices...

• Develop the customer base: recruit, retain, and personalize through campaigns and emails.

• Participate in reporting creation.

• Improve processes.

• Act as the interface with merchandising agencies: Richrelevence, Click and Dress.

• Organize photo shoots for site campaigns.

• Manage 20 people transversally and 2 people directly.