Freelancer profile translated to English.

Description

Creative sales. Bridge builder.

With a track record of more than 15 years in media, and a passion for sales, content, and brands, I help brands to stand out in the right place – in the right context.

I strongly believe in the combination of content and strategy, and enjoy putting my energy into projects that resonate.

I build commercial trajectories around strong content and entertainment formats - and also think strategically: from brand activations and storytelling to campaigns that truly stick.

What characterizes me:

🎯 Commercial insight with a creative flair

💡 Hands-on, enthusiastic, and solution-oriented

Always curious about great collaborations or inspiring ideas.

Let’s connect!

Industry field of expertise

Languages

Dutch
Native or bilingual
French
Fluent
English
Fluent

Workplace preferences

Can work on-site

Antwerpen (up to 50km)

Banijay Belgium
Freelance Partnership Manager
FILM AND AV
May 2025 - Today (1 year and 1 month)
🎬 As a freelance partnership manager, I focus on developing creative collaborations between strong TV formats and brands. From product placement and licensing to striking brand activations — every day I look for ways to make brands shine in entertainment in a credible and impactful way. ✨📺
💡 My mission?
To create value for both brands and programs, through smart, surprising collaborations.
Because strong content deserves strong partnerships. 🙌

🎯 Are you working for a brand that deserves to be seen in a strong, editorial context?
Let’s talk! 🤝💥
Brand Partnerships Content Marketing Content Strategy Sales Branded Content
DPG Media Advertising Belgium
Account Manager Integreate
FILM AND AV
February 2022 - April 2025 (3 years and 3 months)
Vilvoorde, Belgium
At DPG Media, within the Integreate team, my role was to connect brands with the right content, personalities, formats, or stories – in a way that does more than just generate reach. In a way that generates impact and is memorable.

I developed creative partnerships that truly added value – not classic commercials, but smart integrations that perfectly matched the DNA of brands and media titles such as VTM, Qmusic, HLN, and NINA. Think of campaigns where branded content, social media, influencers, events, and editorial collaborations seamlessly merged into one powerful whole.

This role required strategic insight, a sense for storytelling, and the ability to translate ideas into feasible and high-performing activations within a complex media landscape.

I did this for a diverse group of A-list brands and was responsible for the largest portfolio within the team, generating over 2 million euros in revenue per year.
SBS Belgium
Senior Brandcare Manager
PRESS AND MEDIA
April 2010 - December 2019 (9 years and 9 months)
Vilvoorde, Belgium
Senior Brandcare Manager
Jan 2019 - Jan 2020

- Commercial launch and project management of international formats
- Commercial strategy
- Collaboration with (inter)national production houses
- Digital First
- KPI monitoring
- Management of media agency client portfolio: Mindshare, Maxus & Omnicom Media Group
- Partnership with creative agencies
- Networking and events

Brandcare Manager VIJF & TLC
Jan 2015 - Dec 2018

- Ambassador (internal + external) + commercial point of contact for the channels VIJF and TLC
- Branded content projects
- Commercial launch of TLC Flanders

Account Manager Brandcare
Nov 2013 - Dec 2014

- Collaboration with media agencies: Mediabrands, Havas, Robert & Mariën
- Creative advertising solutions

Account Manager - Direct Sales
Apr 2010 - Oct 2013

- Active prospecting
- Spot sales & creative advertising
Sales Brand Partnerships Branded Content Content Marketing Content Strategy