Ciela R.

Design of a product for leader profiles of Yanbal hosted on their platform "MAYA", positioned in several LATAM countries. I contribute to the design direction considering user needs in multiple markets, ensuring product consistency and scalability. Integration of AI for workflows. I trained the team in the use of Figma, raising the level of autonomy and collaboration in the design flow.

Digital product leadership for SMEs. UX Research and strategy: I identified business and user needs through interviews and competitive analysis, defining the product direction. Design and scalable system: I created the UI Kit and Design System from scratch, improving consistency and reducing development time by 40%. User validation with usability testing, iterating the design based on real feedback. Impact: Successful launch with 85% adoption by target SMEs.

Landing page redesign for conversion. Metrics focus: I redesigned the landing page experience, increasing the conversion rate to potential clients by 35%. Alignment with business: I worked with the marketing team to align key messages with the needs of professional users in the cleaning sector.