Freelancer profile translated to English.

Description

Passionate about e-commerce and digital, I have been able to develop my skills within the start-ups of large distribution groups such as Carrefour and Auchan, but also within SMEs such as Boticinal in the health and well-being sector.

I had the chance to manage large sites like Ooshop.com and Auchandirect.fr, but also a smaller site like powersante.com. By working on one side: the offer, pricing, e-merchandising and creating advertising agencies to monetize the sites, then on the other side the digital levers: by reducing the cost of SEA, by developing SEO, by targeting affiliation campaigns more, by developing innovative partnerships; I have achieved very good performance.

Throughout my career, I feel that I have brought a real culture of innovation, operational excellence and a human culture that was sometimes lacking.

My career has also allowed me to set up very beautiful projects (CMS, WMS, franking tool, Click&Collect, mobile app...).

Two of my great strengths are my abilities to: unite around a common goal and adapt to my environment, which has led me to manage extraordinary teams. If I had to mention the values that guide me, it would be: Kindness, Respect and Pragmatism.

Languages

English
Fluent
Spanish
Native or bilingual
Portuguese
Native or bilingual

Workplace preferences

Can work on-site

Houilles (up to 50km), Courbevoie (up to km), Puteaux (up to km), Cergy (up to km), Rueil-Malmaison (up to km)

SPHERE SANTE
General Manager
RETAIL (SMALL BUSINESS)
December 2020 - Today (5 years and 6 months)
Sartrouville, France
www.sphere-sante.com (since 2020)
CA 17M€ (+2%) / 22 employees / rent 12% (+2%)

• Definition of the company's overall strategy.
• In charge of the development and growth of the site: development of new activities (Marketplace, BtoBtoC, Urologists…)
• Guarantor of the income statement: definition of the annual budget, management of all performance indicators, in particular the margin.
• Operational management of the company: human resources, accounting, sales promotions, partnerships, pricing management…
• Project management to improve processes and increase productivity: in logistics (mechanization of the warehouse with the sending of 13,000 orders per month to 8 logistics providers), optimization of customer service tools (1,000 daily calls managed by 6 people), streamlining of processes across the company.
• Management of 24 people
Commercial strategy Web marketing strategy Business development Team management Change management
CARREFOUR_Nouveaux Services
Marketing Manager of the Offer
RETAIL (LARGE RETAILERS)
June 2009 - August 2012 (3 years and 2 months)
Levallois-Perret, France
• Management and commercial development of the Ooshop.com site (90M€): creation of an innovative commercial animation (creation of multi-category virtual lots, and shops dedicated to a universe), complete redesign of the site with e-merchandising adapted to 5500 references, result: +15% in turnover, +63% in unique visitors, +10% in orders.
• Creation of an advertising agency: monetization of inserts with higher traffic and higher conversion rates on the site (gain of +1M€ in 3 years).
• Management of 6 people
E-commerce Commercial strategy Pricing strategy Web marketing strategy trade marketing
Auchan E-Commerce France - AuchanDirect
Partnerships Manager
RETAIL (LARGE RETAILERS)
January 2013 - January 2015 (2 years)
Paris, France
• Creation of an advertising agency: analysis of the e-shopper journey to define the locations with the most traffic and the best conversion rate, monetization of these supports. Result: +1.5M€ in 2 years.
• Development of the brand's reputation: implementation of innovative partnerships, development of visibility on the brands' sites, implementation of "click to buy" button.
• Management of 2 people
trade marketing site monetization Business development