Freelancer profile translated to English.
Back to original languageAbout Chrystel
My name is Chrystel, and I've been freelancing for 5 years on strategic digital marketing missions. I've worked across all disciplines (website creation, SEO, media campaign management...), which allows me to deeply understand business needs.
I am an expert in **email marketing and CRM management**:
- Analysis & audit of current performance: review of existing campaigns, segmentation, open/click/conversion rates, deliverability.
- Proposition for continuous improvement: concrete recommendations to optimize existing strategies (content, targeting, frequency, workflows).
- Operational management of email campaigns: creation, setup, targeting, sending, A/B testing.
- Implementation and monitoring of automated workflows: welcome, nurturing, retention, upsell, loyalty.
- Customer segmentation & scoring to improve personalization.
- KPI optimization (open, click, conversion, retention).
- A/B tests and ROI reporting.
I work with various tools:
- Figma, Canva, InDesign: for email asset creation
- Hubspot, Klaviyo, Adobe, Salesforce Marketing Cloud, Brevo: CRM and marketing automation
- Shopify, WordPress: E-commerce
- Excel, Power BI: Data analysis
I build emails on Figma or Canva, then integrate them using CRM drag-and-drop tools, or by importing HTML. I handle email copywriting, visuals, and workflow definition. I then analyze performance and adjust segmentation through A/B tests.
I am available to work in Paris/surrounding areas or 100% remotely.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 10km)
Experience
- TotalEnergies Marketing France (TEMF)Emailing Manager: Adobe Campaign and Marketing AutomationENERGY AND UTILITIESDecember 2025 - Today (6 months)Paris, FranceLong-term mission (3 days/week)
- Creation of email mockups: Figma and Dartagnan
- Creation and management of workflows on Adobe Campaign v.8
- Sending, tracking, and monitoring of email campaign performance
- Strategy and implementation of automated workflows
I am the emailing manager for two areas: TotalEnergies France newsletter, and the TotalEnergies online store emails. - TotalEnergies Marketing France (TEMF)Digital Marketing ConsultantENERGY AND UTILITIESFebruary 2023 - June 2025 (2 years and 3 months)Paris, FranceLong-term mission (5 days or 4 days/week)I support the marketing teams of the TotalEnergies loyalty program in the strategy and implementation of digital marketing actions.Marketing Automation Management (3M Club members):- Audit of automatic email performance- Data and technical brief on data availability- A/B testing of new campaigns- Strategy and implementation of the new journey (adding 17 emails to the journey)- KPI monitoring with the SFMC teamDigital Marketing Strategy and National Operations Deployment: over 20 loyalty and recruitment campaigns launchedExample: Fuel Benefits Operation- Social media and digital channel distribution strategy- Editorial calendar- Definition of campaign tracking objectives and brief for data teams- Briefing creative agency for visuals- Organic and ads budgeting- A/B testing and post-launch iteration- Campaign launch and monitoringLoyalty program extranet and Brand Content Overhaul:- Definition of the new visual identity- Brief for copywriter and creative agencyThe mission is evolving, I collaborate with all the loyalty program teams (Data, technical, communication) to meet the program's loyalty and recruitment objectives.Growth and Recruitment Strategy: visual identity redesign, monthly recruitment operations.Communication channels: email, app, wallet, social ads, extranet.
- MuttaDigital Marketing Strategy - B2C LaunchENERGY AND UTILITIESMarch 2025 - April 2025 (1 month)Paris, FranceOne-shot missionMission Objectives:Identify strategic approaches suitable for the B2C target audience, with a precise evaluation of the expected impact, implementation effort, and associated costs.Propose specific channels and tactics (e.g., SEO/SEA, social media campaigns, partnerships, CRM tools, etc.).Methodology:Meetings with sales teams and CEO to understand B2C launch objectives.Analysis Phase:
- Audit of current digital positioning
- Competitive analysis
- Identification of relevant acquisition levers
Recommendation Phase:- Strategic and tactical proposals
- Costing of the launch strategy and estimated ROI
Deliverables:- 2-hour presentation for the sales and management team
- To-do list support for strategy deployment
- 50-page PPT presentation to guide the teams
Reviews
Thierno
TotalEnergies Marketing France (TMF)
Reviewed on 5/1/2024
Working with Chrystel is incredibly easy; her ability to grasp subjects and work in a team are key qualities for the missions she undertakes with us. In addition to her digital marketing skills, which make her presence a significant asset to our setup.
In short, I recommend Chrystel.
Thierno
TotalEnergies Marketing France (TEMF)
Reviewed on 11/7/2023
Recommendations
FU
+3
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Education
- Master 2 - Purchasing Management and Digital InnovationKedge Business School2018
- Master 2 - International Purchasing ManagementIpag Business School2017
Certifications
- The Fundamentals of Digital MarketingGoogle2021
- Optimize and Protect Your Online CampaignGoogle2022