Freelancer profile translated to English.
Back to original languageAbout Chris Vianney
I help companies, leaders, entrepreneurs, creators, and organizations that want to clarify their positioning, structure their messages, and build a coherent and distinctive communication.
My expertise has been built on the ground, in various environments: software, executive communication, consulting, media, non-profit sector, politics, and brand development.
For over five years, I supported MyUnisoft in developing its editorial, digital, and communication strategy, as well as in structuring its brand voice and editorial tools. I worked on campaigns and content, and contributed, in collaboration with the teams, to product launches, events, and educational formats.
I then supported a CEO in the software and humanitarian sectors on his positioning, key messages, public speaking, LinkedIn communication, and the coherence between his activities.
Today, I work at the intersection of brand strategy, communication, content, and creative direction.
I can help you to:
• clarify your positioning and value proposition
• structure your offers, messages, and brand platform
• build a communication or content strategy
• develop your personal branding or executive communication
• create a coherent editorial or creative direction
• prepare a launch, a brand concept, or naming
• audit your communication and define priorities
My approach is strategic, collaborative, and practical. I connect objectives, messages, content, and brand universe to create a clear direction and directly usable deliverables.
I work remotely, in France and internationally.
Not sure where to start? Let's discuss your goals to identify the most suitable support.
English
Native or bilingual
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- CRH (Bota)Brand Development and Communication Consultant.FASHION AND COSMETICSFebruary 2025 - Today (1 year and 6 months)Paris, FranceSupporting the development of a premium brand specializing in rare oils, rituals, and sensory objects.My work focuses on clarifying positioning, building the brand universe, and structuring its messages. In particular, I am involved in the brand platform, storytelling, naming, editorial direction, content creation, and defining a coherent identity between products, visuals, and the proposed experience.I also support the development of the communication ecosystem and launch preparation, with a particular focus on brand perception, uniqueness, and the coherence of its premium universe.
- MyUnisoftCommunication Strategy ConsultantSOFTWARE PUBLISHINGJune 2019 - July 2024 (5 years and 1 month)Paris, FranceFor over five years, I supported MyUnisoft in defining, developing, and deploying its editorial, digital, and brand communication strategy.I designed and coordinated communication campaigns, created content for social media and email marketing, and contributed to product launches, events, press relations, and educational formats. I also participated in the preparation of keynotes, webinars, videos, press kits, guides, and materials for clients, prospects, and partners.My work also focused on structuring the brand voice, key messages, editorial lines, creative kits, and communication tools to ensure coherent expression across all channels.I collaborated with various internal stakeholders on topics related to the product, the company, accountants, partners, and the Augmented Accounting ecosystem. This collaboration led me to adapt messages according to the audiences, formats, and objectives of each communication.I also contributed to editorial planning, the organization of creation processes, the development of the brand's social presence, and the continuity of communication methods in the long term.This experience allowed me to develop in-depth expertise in B2B communication, software environments, product launches, and building a coherent, structured, and sustainable editorial ecosystem.
- FreelancePromotion and Distribution OfficerFILM AND AVJune 2016 - May 2017 (11 months)Paris, FranceCarried out several missions focused on the promotion of the documentary Poverty, Inc. in France. I contributed to developing its visibility among major schools and organizing several screenings for student groups.My missions included contacting professors and educational leaders, presenting the documentary and its issues, finding suitable venues, renting rooms, and coordinating the logistics of the screenings. I was also responsible for the practical follow-up of the screenings and communication with the relevant audiences.Each screening was followed by a discussion or debate to revisit the themes addressed in the film and encourage discussion with students.I also participated in organizing two screenings at the Institut de Formation Politique.
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Education
- Bachelor's degree in English LiteratureSorbonne Nouvelle2012Licence consacrée à l’étude approfondie de la langue anglaise, de la littérature et des cultures du monde anglophone. La formation développe des compétences en analyse de textes, recherche, rédaction, argumentation, traduction et compréhension des contextes historiques et culturels.
- UI/UX Design Certificate, RNCP 32057CEGEFOS2022Formation professionnelle en conception d’expériences et d’interfaces centrées utilisateur, validée par une évaluation finale. Développement de compétences pratiques en stratégie UX, recherche utilisateur, personas, parcours utilisateurs, prototypage, tests utilisateurs, design systems, Adobe XD, Sketch et coordination avec les parties prenantes.