Christoph Unger

Snocksulting is a specialized marketplace agency focusing on building and scaling e-commerce business models.

∙ Strategic expansion of the marketplace business beyond Amazon to develop a holistic platform approach for agency clients (including OTTO, Kaufland, About You, Zalando, MediaMarkt, Shop Apotheke)

∙ Operational responsibility for key accounts during the startup phase as well as successful development of marketplace sales and structures

∙ Building and leading the marketplace team, including resource planning and scaling of the department

∙ Development and implementation of an overarching marketplace strategy for different clients and platform requirements

Conception, setup, and management of efficient end-to-end processes

(Acquisition, customer onboarding, product data structures, content optimization, listings, advertising, deal management)

∙ Establishment of a central knowledge base (platform-specific best practices, guidelines, how-tos)

∙ Development and ongoing improvement of KPI-based controlling (sales, marketing performance, return rates, content quality, SLA compliance, profitability)

∙ Management and coordination of all relevant internal and external stakeholders

∙ Close collaboration with management for the strategic development of the business model

∙ Responsibility for recruiting processes (pre-selection, interviews, hiring), onboarding, and continuous employee development based on defined OKRs

∙ Representation of the company in client meetings, pitches, and industry events

∙ Leadership and organization of the department in a completely remote work environment

DEPOT is a family company of Gries Deco Company for decorative items, gifts, and home accessories. Approximately 5000 employees work in around 500 stores in DACH.

∙ Strategic planning for the development of the marketplace business

(Platforms, assortment, product data, pricing, inventory management, marketing, service level agreements, software partners)

∙ Evaluation of market potentials for target group-relevant platforms

(Amazon, OTTO, About

You, Douglas, Limango, Wayfair, Kaufland, HomeRide etc.)

∙ Close communication with platform operators

∙ Strategic management of marketplace activities for the platforms connected to date:

OTTO, About You, and Kaufland

∙ Responsibility for the implementation and optimization of various

marketing activities: Sponsored

Product Ads, Marketplace Social Media Ads, discount promotions, implementation of the DEPOT CI

∙ Coordination of the marketplace business with all involved business areas

(IT, Product Management/Category Management, Logistics, Accounting, Marketing, Customer Support)

∙ Development of platform controlling (profitability, compliance with service level agreements, product listing, marketing, customer experience)

∙ Derivation of action and optimization measures based on KPIs

∙ Weekly reporting to management and superiors

∙ Onboarding of new marketplace employees

∙ Evaluation, planning, and coordination for an

internal platform project - Dropshipping with the involved business areas (Tradebyte & Mirakl)

∙ Representation of the company at trade fairs and acquisition of potential pilot partners

In 2021, the online shop and its online marketplace real.de were acquired by the Schwarz Group and have since been operated under Kaufland.de Global Marketplace. With an average of 35 million visitors per month, Kaufland.de is one of the largest German e-commerce companies.

∙ Identification & acquisition of leading online retailers – DACH

∙ Onboarding and consulting of new retailers

∙ Account management and strategic consulting for existing retailers

∙ Planning and expansion of strategic partnerships between Kaufland and ERP systems (e.g., Tradebyte, Modehaus.de, Cloudstock etc.)

∙ Representation of the company at trade fairs

∙ Conception and execution of webinars on acquiring new retailers and optimizing product data

∙ Training of new employees