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Christoph PöhlmannCP

Christoph Pöhlmann

Sales | B2B Sales | Branding | Marketing

€890/day
Köln, DE
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Christoph


Looking for someone to perfectly position your brand or products in the German market? Then you've come to the right place!

As anexpert in sales in the DACH market& **experienced in market entry**, I can help you.

I support high-growth and established brands and companies, either as consultants or directly, with successful market development and entry in the DACH region and internationally – with over 15 years of experience in:

*B2B Sales

*Key AccountManagement

*Brand Development & Positioning

*Production and Product Development

*Marketing and PR

*Consulting for Start-up Founding and Development


What I offer:
  • Development ofGo-to-Market Strategies
  • Buildingscalable sales structures
*Placementof new productswith top retailers
  • Cold calling &building sales from scratch
  • Access to a robust network inPR, Sales, Production, Legal & Creative Industries

Experience & References:

I have led the development of national and international brands from the initial conversation to market leadership – including:

LE SPECS Eyewear

ONOMAO

FYNGERS (Own Label)

I manage brands with passion, structure, and a clear focus on results and continuous reporting – for me, the brand and the product are always the priority.

My Working Style:
  • Direct, honest & results-oriented
  • Creative, with a strong brand mindset and new ideas
  • Hands-on instead of PowerPoint and long presentations.
  • Strong sales skills with persuasive power, yet very likeable and with a good dose of humor.

Let's talk,if you:

Are looking for a sales partner with experience & network

Are planningmarket entry in the DACH region– whether national or intercontinental

Want totake your label to the next level.

Need a **real doer with a holistic view**!


I look forward to your project!
  • German

    Native or bilingual

  • English

    Fluent

Can work on-site
Köln (up to 50km)

Experience

  • LE SPECS Eyewear
    Head of Sales / PR DACH
    May 2009 - December 2018 (9 years and 8 months)
    In 2009, I brought Le Specs to Germany and built it into Germany's best-selling sunglasses accessory brand within 6 years!

    *Overall brand developmentfor Australia's most important sunglasses brand LE SPECS Eyewearwith initial implementationof the brand in Germany in 2009.

    *Sales increase from €0 to €1.2 million in sales within 6 years(70,000 pairs sold/year).

    *Growth rates of up to 50% YoYover 10 years, in agreement with the Swedish sales agency and the brand owners Sunshades Eyewear directly.
    • Brand placement inall important key accountsin the DACH region such as Zalando, Breuninger, Misterspex etc. on my own initiative.
    • Sole management of all other customers including **stock planning for the entire market**.
    *Development of the strategy and direction of the brandfor the German-speaking region, from the smallest retailers to Zalando.
    • Contact person for all **PR and media work, including cooperation with bloggers**, celebrities, and media of all kinds (e.g., Vogue, Eyewear Magazine, RTL Styling, ELLE, Condé Nast Verlag)
    • Additionally, market launch in the Netherlands and Austria until a suitable agency was found there.
    • Successful exit, including friendly handover of all customers to the brand owners
    Key Account Management Sales Public Relations Communication Brand Strategy
  • WWW.ONOMAO.COM
    INVESTOR / HEAD OF SALES
    RETAIL (LARGE RETAILERS)
    January 2019 - May 2020 (1 year and 4 months)
    Köln, Germany
    • Buy-in andinvestorin the ceramic brand ONOMAO with 20% shares
    • Recognizing the enormous potential of the brand and especially its owners Arthur and Felix.
    *Part of the management teamfor development, market launch/development, and consulting in the early stages of the brand.

    *Head of Sales B2B:Building from 0 B2B customers to over 50 within a year.

    *Sales growth from zero to over €200,000 within one year.
    • Selection of and negotiation with suitable producers in Portugal.
    • 2020 (beginning of Corona)successful exitfrom the investment, including setting the course for one of Germany's best-selling ceramic brands.
  • P_Mann Fashion Agency e.K.
    Agency Owner
    May 2009 - Today (17 years and 1 month)
    Köln, Germany
    I manage all freelance projects under my agency name. You can find the most important tasks described separately in my resume.

    Currently, I am looking for a new adventure again and am also interested in full-time or permanent employment!

    I am mainly active in theeyewear/accessories industryas well as the fashion industry with in-depth knowledge and strategies on how to **position national and international brands and products in the German market**.

    In total, I have managed the following brands, or acquired and defended the national distribution rights long-term:

    General Sales Representative for Sunshades Eyewear:https://www.sunshadeseyewear.com.au/

    Specifically their brands:
    Le Specs Eyewear: www.lespecs.com
    Karen Walker Eyewear: https://www.karenwalker.com/en-eu/collections/eyewear
    Ksubi Eyewear: https://ksubi.eu/collections/ksubi-eyewear

    Other managed brands:
    ONOMAO (Investor, Consultant, Head of Sales): https://onomao.com/
    Le Cord Charging Cables (Sales Germany): https://lecord.com/
    Kerbholz (Key Accounts and Consultant): https://www.instagram.com/kerbholzofficial/?hl=de
    Gentlemans Agreement (Consulting, Sales)
    FYNGERS.com (own label): www.fyngers.com

    Through my own label fyngers.com, as well as my work at ONOMAO, I have also gaineddeep insights and experience in product development**, finding suitable **productionswithin Germany/Europe and **China**, as well as their customs clearance and pitfalls that lie dormant there.

    Customers managed in the B2B sector with good contacts include Zalando, AboutYou, Breuninger, Misterspex, KaufDichGlücklich, Optiker Bode, Gebrüder Heinemann, Unger/UZWEI, Lodenfrey, and MyClassico.

    Customers/contacts managed in PR/Marketing include: VOGUE Germany, Eyewear Magazine, Sportswear International, Lena Terlutter (developed several special editions for Le Specs with her), Conde Nast Verlag, RTL Styling, and many more.

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Education

  • Sports Science Diploma
    German Sport University Cologne
    2012
    Dipl. Sport Wissenschaften
  • Business Administration
    University of Hannover
    2004
    Wirtschaftswissenschaften

Skill set

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