Christophe V.

15+ years of experience driving profitable growth and Digital transformation for leading brands with networks (Retail / QSR / E-commerce).

Former Digital Marketing Director at Domino's Pizza, I managed the E-commerce P&L, developing and executing complex Digital growth strategies combining data optimization / tracking, profitable acquisition, marketplace integration (e.g., UberEats), E-commerce, and CRM. I build and manage multidisciplinary teams as well as performance-driven agencies.

> My approach: 100% business, ROI, and execution-oriented. I don't produce theoretical reports; I implement scalable processes to generate immediate value.

> Why work with me in "Transition" mode?

Back from a year of expatriation in Singapore, I bring an international perspective and cutting-edge practices in customer experience and technology.

My immediate impact areas:

⚡ Transition Management (Marketing / Growth / E-commerce Director) => I challenge teams and agencies.

⚡ Omnichannel Profitability Optimization => I dissect the P&L to identify profitable growth pockets.

⚡ Acquisition and Retention Performance Audit (paid search / GEA, paid social, SEO/GEO, Data collection, CRM & Loyalty) => I identify the real incrementality of initiatives and reallocate investments. I structure the "creative machine" essential for performance.

⚡ Drive-to-Store Strategies & Network Animation (Franchises/Retail).

The 5 key indicators I focus on:

1. Net Sales

2. Contribution Margin (Operating Margin)

3. New Customer Acquisition Cost (nCAC) vs. Customer Lifetime Value (LTV)

4. Customer Satisfaction (NPS) and Online Reputation (social and customer reviews)

5. Working Capital Requirement (WCR)

>>> Let's talk about your next profitable growth challenge <<<