Freelancer profile translated to English.
Back to original languageAbout Christophe
Transition ManagerandPerformance Marketingexpert with 15 years of experience, I supportE-commercemanagement (Retail, Luxury, etc.) in optimizing their profitability.
My focus: transforming complex ecosystems and large media budgets (>€4M) into concrete growth levers for yourRevenueand your **P&L**.
🎯What I bring to your organization:
- -Business Unit Management:Team management (up to 5 FTEs), recruitment, and talent development (Acquisition, E-merchandisers). Full e-commerce division management.
- -Strategic & Budgetary Steering:Optimization of media budgets up to €4.5M (SEA, Social Ads, Affiliation, etc.) with an obsession for ROAS and COS reduction.
- -Conversion Acceleration (CRO):Advanced expertise in UX and A/B Testing (+38% conversion rate recently generated on an international scope).
- -International Expansion:Deployment and structuring of e-commerce activities in the UK, DE, IT, CH, BE, ES, and NL markets.
🛠️ Key Expertise:
- -Multi-channel Acquisition:SEO, SEA, Social Ads, Affiliation, and Retargeting.
- -Data & Tech:Steering via **GA4**, GTM, Looker Studio, and mastery of major CMS (Hybris, WordPress, Magento).
- -Operational E-commerce:Ecosystem redesign, commercial animation plan, and pricing policy.
📈 Some recent successes:
- -Printemps:+141% revenue vs. previous year internationally.
- -Made In Design:+6% revenue at constant budget and 10% reduction in agency fees.
- -Editions Larivière:+93% revenue with a 20% budget reduction.
Available immediately forTransition Manager**, **E-commerce Director**, **Head of Growth**, or **Digital Strategy Consultingroles.
Let's discuss your challenges!
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 30km)
Experience
- MADE IN DESIGNTransition Manager E-commerce & AcquisitionE-COMMERCEMarch 2024 - December 2025 (1 year and 9 months)Paris, FranceMade In Design, a subsidiary of the Printemps Group, is a major e-commerce player in designer furniture and home decor, established for over 25 years with a presence in 5 countries: FR, UK, DE, IT, CH.Context:As aTransition Manager**, I led the e-commerce and acquisition division (multi-million euro budget). Comprehensive **Performance Marketingmission: restructuring levers (SEA, SMA, SEO, Affiliation) and optimizing conversion through A/B Testing.1. E-commerce, UX & CRO Division Management:*Management & Reorganization:Led a team of 4 FTEs (Commercial Animation, E-merchandising, International) and professionalized internal processes.*Commercial Strategy:Complete overhaul of pricing policy and optimization of the commercial animation plan to maximize profitability.*Customer Journey Optimization:Managed the A/B Testing roadmap and UX initiatives aimed at continuous improvement of the conversion funnel.*Results:+38% increase in conversion rate (vs. previous year) and a +1 point gain in profit margin.2. Acquisition & Performance Steering:*Budget Management:Managed a media budget of €2.7M across all levers (SEO, SEA, Affiliation, Retargeting, Social Ads).*Operational Efficiency:Managed tenders for changing SEO & Affiliation agencies and reduced agency fees by 10%.*Management & Structuring:Internalized expertise through onboarding and coaching of a Traffic Manager.*Results:+6% revenue growth at constant budget and a 2-point improvement in COS.
- CITADIUM Printemps GroupeTransition Manager AcquisitionE-COMMERCEOctober 2023 - March 2024 (5 months)Paris, FranceNew assignment at Citadium.com, a major e-commerce site for fashion products. I had already intervened a year earlier for the same mission, to take over the management of web acquisition.1. Performance Strategy & Budgetary Steering:*- Acquisition Management:Managed a budget of €1.5M across all performance levers.*- ROI Optimization:Allocated investments to maximize revenue while controlling acquisition costs.*- Business Results:Major growth of +84% in revenue vs. previous year with a controlled budget increase of only 10%.2. E-commerce & Retail Expertise:*- Omnichannel Synergy:Aligned digital operations with the physical store commercial calendar (Retail) to ensure a consistent brand experience.*- Commercial Animation:Close collaboration on the animation plan and e-merchandising to optimize on-site conversion.*- Data Analysis:Daily monitoring of e-commerce KPIs to adjust the distribution strategy in real-time.
- IKKSHead of E-commerce & Growth – International ScopeE-COMMERCEJuly 2023 - Today (2 years and 11 months)Paris, FranceIkks.com is the e-commerce site of an iconic French ready-to-wear fashion brand, IKKS.This e-commerce site also includes products from the I.Code brand.Intervened as a Transition Manager to head the E-commerce division.1. Digital Division Management:*- Team Management:Operational management of a division of 4 FTEs (Acquisition, Traffic, E-commerce).*- Performance Steering:Management and optimization of an annual budget of €1.4M.*- Digital Transformation:Professionalization of working methods and upskilling of internal teams.2. International Expansion & Strategy:*- Multi-Market Deployment:Managed the e-commerce strategy across 5 key countries: UK, Belgium, Netherlands, Spain, and Germany.*- Margin Optimization:Focused on balancing sales volume and advertising investment profitability.
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Education
- MBA E-businessISC Paris2009Marketing et Management des Technologies de l'Information
- Master in Real EstateUniversité de Marne-la-Vallée2008Ingénierie de l'immobilier avec spécialisation en Facility Management
Certifications
- Web Analytics Project ManagementAT Internet2013
- Google Ads Certification for Search AdvertisingGoogle2019