Freelancer profile translated to English.
Back to original languageAbout Christophe
Interim Manager& E-commerce Director (15 years of experience). I support E-commerce & Retail management in drastically optimizing their profitability (+141% revenue at Printemps, +38% conversion rate at Made In Design).
My focus: transforming complex ecosystems and large media budgets (>€4M) into concrete growth drivers for yourrevenueand your **P&L**.
🎯What I bring to your organization:
- -Business Unit Management:Team management (up to 5 FTEs), recruitment, and talent development (Acquisition, E-merchandisers). Full e-commerce division management.
- -Strategic & Budgetary Steering:Optimization of media budgets up to €4.5M (SEA, Social Ads, Affiliation...) with an obsession for ROAS and COS reduction.
- -Conversion Acceleration (CRO):Advanced expertise in UX and A/B Testing (+38% conversion rate recently generated on an international scope).
- -International Expansion:Deployment and structuring of e-commerce activities in the UK, DE, IT, CH, BE, ES, and NL markets.
🛠️Key Expertise:
- -Multi-channel Acquisition:SEO, SEA, Social Ads, Affiliation, and Retargeting.
- -Data & Tech:Steering via **GA4**, GTM, Looker Studio, and mastery of major CMS (Hybris, WordPress, Magento).
- -Operational E-commerce:Ecosystem redesign and commercial animation planning.
📈Some recent successes:
- -Printemps:+141% revenue vs. previous year internationally.
- -Made In Design:+6% revenue at constant budget and 10% reduction in agency fees.
- -Editions Larivière:+93% revenue with a 20% budget reduction.
Available immediately forInterim Management**, **E-commerce Director**, **Head of Growth**, or **Digital Strategy Consultingassignments.
Let's discuss your challenges!
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 30km)
Experience
- LITTLE WORKERConsulting Director - Performance, CRO & AcquisitionCIVIL ENGINEERINGApril 2026 - Today (4 months)Paris, FranceStrategic support for management to structure and accelerate the performance of paid and organic acquisition channels for this French Tech scale-up.Key missions & scope:
- **Media Coaching & Strategy**: Supporting and upskilling the internal Traffic Manager on the ROI-driven management of campaigns (Google Ads, Meta).
- **CPL Optimization**: Global restructuring of advertising account architecture and deployment of an A/B testing roadmap.
- **SEO & CRO Optimization Synergies**: Framework for future semantic strategy and landing page redesign to maximize organic traffic and conversion rates.
- **Data Reliability**: Audit and upgrade of tagging and tracking plans (GTM / Google Ads / Meta).
- MADE IN DESIGNInterim Management E-commerce & AcquisitionE-COMMERCEMarch 2024 - December 2025 (1 year and 9 months)Paris, FranceMade In Design, a subsidiary of the Printemps Group, is a major e-commerce player in designer home decor and furniture, established for over 25 years with a presence in 5 countries: FR, UK, DE, IT, CH.Context**: As an **Interim Manager**, I led the e-commerce and acquisition division (multi-million euro budget). Global **Performance Marketingmission: restructuring channels (SEA, SMA, SEO, Affiliation) and conversion optimization through A/B Testing.1. E-commerce, UX & CRO Division Management:
- **Management & Reorganization**: Led a team of 4 FTEs (Animation, E-merchandising, International) and professionalized internal processes.
- **Commercial Strategy**: Complete overhaul of the pricing policy and optimization of the commercial animation plan to maximize profitability.
- **Customer Journey Optimization**: Managed the A/B Testing roadmap and UX projects focused on continuous improvement of the conversion funnel.
- **Results**: +38% increase in conversion rate (vs. previous year) and +1 point increase in gross margin.
2. Acquisition & Performance Steering:- **Budget Management**: Managed a media budget of €2.7M across all channels (SEO, SEA, Affiliation, Retargeting, Social Ads).
- **Operational Efficiency**: Managed tenders for the change of SEO & Affiliation agencies and reduced agency fees by 10%.
- **Management & Structuring**: Internalized expertise through onboarding and coaching of a Traffic Manager.
- **Results**: +6% revenue growth at constant budget and a 2-point improvement in COS.
- CITADIUM Printemps GroupeInterim Management AcquisitionE-COMMERCEOctober 2023 - March 2024 (5 months)Paris, FranceNew assignment at Citadium.com, a major fashion e-commerce site. I had already intervened a year earlier for the same mission: taking over the steering of web acquisition.1. Performance Strategy & Budget Management:
- **Acquisition Management**: Managed a budget of €1.5M across all performance channels.
- **ROI Optimization**: Arbitrated investments to maximize revenue while controlling acquisition costs.
- **Business Results**: Major growth of +84% in revenue vs. previous year with a controlled budget increase of only 10%.
2. E-commerce & Retail Expertise:- **Omnichannel Synergy**: Alignment of digital operations with the physical store commercial calendar (Retail) to ensure a consistent brand experience.
- **Commercial Animation**: Close collaboration on the animation plan and e-merchandising to optimize on-site conversion.
- **Data Analysis**: Daily monitoring of e-commerce KPIs to adjust the distribution strategy in real-time.
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Education
- MBA E-businessISC Paris2009Marketing et Management des Technologies de l'Information
- Master in Real EstateUniversité de Marne-la-Vallée2008Ingénierie de l'immobilier avec spécialisation en Facility Management
Certifications
- Web Analytics ManagementAT Internet2013
- Google Ads Certification for Search AdvertisingGoogle2019