Description

Senior Marketing Leader with strong experience across sportswear and fashion, combining strategic leadership with hands-on execution. Led marketing strategy, brand activation, media, and DTC acceleration across key European markets. Former Nike EMEA leader managing €8–15M budgets and cross-functional teams. Strong expertise in consumer sensing, brand building, campaign planning, media strategy, digital marketing.

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual
German
Conversational
Japanese
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

No School Studio / Thank You Chris
Brand / Strategy Consultant
CONSULTING AND AUDITS
July 2022 - Today (3 years and 11 months)
Paris, France
_Build brand platforms, marketing and go-to-market strategies for fashion & lifestyle brands, aligning creative integrity with commercial goals across digital touchpoints.
_Lead 360° launch activations (consumer insights, digital storytelling, creators/influencers, retail/wholesale partnerships, PR, IRL events) to drive visibility, business and share of voice.
_Advise on merchandising & product positioning to strengthen brand DNA and business strategy across markets.
_Selected clients: Nike, Jordan Brand, Maison Château Rouge, Paperboy, Balenciaga, COOL TM, Yenesai, Mawo, L:A Bruket, YARD, GOWTU, SNS, Opium Paris.
Communication 360° Fashion Stratégie de communication plateforme de marque Marketing
Nike Paris
Brand Manager, Sneaker Culture
FASHION AND COSMETICS
October 2019 - January 2023 (3 years and 3 months)
Paris, France
_Owned omnichannel brand marketing plans for FR/Benelux/Nordics with a focus on DTC (SNKRS app & nike.com), achieving +100% SNKRS App growth & 70% weekly retention.
_Acted as brand guardian and delivered local campaign concepts and activation strategies (content, social, events, pop‑ups, PR, influencer & wholesale partnerships) supporting limited-edition sneaker launches and collaborations, ensuring premium and consistent experiences.
_Managed a yearly €2M+ marketing budget and led a cross-functional team to deliver on brand initiatives, creative excellence and commercial performance.
Brand Strategy Content marketing Digital Marketing Marketing Analytics Consumer Insight
Nike EMEA
Brand Media Manager, Sportswear / Running / Women
FASHION AND COSMETICS
October 2016 - October 2019 (3 years)
Amsterdam, Netherlands
_Led EMEA markets media strategy and execution for key categories, ensuring initiatives remained rooted in Nike's brand DNA while delivering regional brand and business impact.
_Managed €8–15M annual media budgets across digital and traditional channels (paid social, video, display, OOH, TV, Cinema) in key cities such as Paris, London and Berlin.
_Orchestrated agencies and internal partners to deliver impactful campaigns across digital (paid social, programmatic, video, display) & offline media channels (OOH, TV, Cinema).
Media Planning Content marketing Digital Marketing Marketing Analytics Réseaux sociaux

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Executive MBA
Institut Français de la Mode
2024
Executive MBA
Entrepreneurship Certificate
Institut Français de la Mode
2024
Entrepreneurship Certificate

Check out Christopher's education

Christopher Tyc

Brand / Marketing Expert

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