Christophe Rouillaux

Support for Hoteliers and project leaders:

Pragmatically, I would say that one must think globally and act locally to follow the evolution of the market, trends, and the expectations of hotel customers who have very quickly moved to mode 2.0 while increasingly demanding on the battle of price and the ratio of quality and services.

There isn't one type of hospitality, there are 100 different ones:

from the budget hotel to the Palace, from 8 rooms to 300 rooms and more, from the traditional independent to the chain establishment, from those with one or more restaurants, seminar rooms or not, wellness areas and other facilities, the offer is immense and recently competed by the marketing of apartments, rooms and houses on the Internet by providers who do not own any properties but act as intermediaries between clients and renters.

Each hotel establishment has its concept, its geography, its history, its architecture, its classification, its assets to attract its different clientele.

So which hospitality to seduce which clients?

It all depends on the investors' will and their financial capacity to define a project, a concept adapted to its market, its era, its trends.

My work begins here:

Helping to conceptualize a project for the creation of an establishment or providing all the necessary analysis for the purchase of an existing establishment by supporting them before the purchase or creation and after, in a second phase, providing them with solutions for the implementation of operations and marketing.

My vision of hospitality also includes staff management, which must be recruited and associated with the company's project.

Investing in training and fair payroll for all is one of the keys to success to ensure the continuity of our profession, which is primarily focused on the Client, who is more volatile than ever.

Management & Team Management of 18 employees, 24 rooms 3*, Restaurant, Seminar Room and Wellness Area. HACCP compliance, service management, customer reception, reservation management...

Commercial management of 20 Bonsaï Hotels budget hotels in France &

marketing of 60 Riads in Morocco. Management of the telephone reservation center, prospecting for tour operator/travel agent clients throughout

Europe.