Freelancer profile translated to English.

Description

My expertise as a CRM Emailing and Web Integrator allows me to design tailor-made marketing campaigns that captivate and engage your customers. Specializing in HTML, CSS, and Liquid Code, I guarantee optimal deliverability and seamless integration across all devices. I implement automated scenarios via Braze for an enriched and high-performing customer journey.

(Braze Expertise)

I am looking for missions of more than 1 month and fully remote.

Languages

French
Native or bilingual
English
Conversational
Spanish
Basic

Workplace preferences

Remote only

Primarily works remotely

Atecna - Estée Lauder Companies Paris
CRM - Emailing Integrator
January 2020 - January 2023 (3 years)
Paris, France
Context: I was responsible for responsive emailing integration for brands in the Estée Lauder group (MAC, Clinique...). My role included creating visuals (Photoshop, Figma), developing modular templates (HTML, CSS, Liquid, Braze), and optimizing through A/B tests. Design and deployment of responsive emailing campaigns for the group's brands.
Design and deployment of responsive emailing campaigns for the group's brands.
Design and creation of product images and impactful scenes for emailing campaigns, optimized for launches and promotions, using Photoshop (and Figma).
Design and development of modular email templates. Collaboration with the marketing teams of each brand for the integration of dynamic content.
Design and execute emailing communication strategies for new product launches and special offer promotions.
Implementation and analysis of A/B tests to optimize email performance and maximize user engagement.
Design and prototyping of emailing formats on Figma to preview and optimize the design before development.
Brands: Estée Lauder, MAC, Clinique, Bobbi Brown, Jo Malone, LaMer & Darphin

Scope: Braze, HTML, CSS, Liquid Code, Figma, Photoshop
HTML5/CSS3 Liquid Braze Adobe Photoshop Emailing
Vestiaire Collective Paris
CRM - Emailing Integrator
April 2023 - February 2024 (10 months)
Design and deployment of personalized emailing campaigns via Braze to strengthen customer engagement.
Implementation of automated scenarios (SMS, emails, push notifications) based on user behavior.
Improvement of open and click-through rates via A/B testing.
Optimization of HTML CSS & Liquid Code to ensure optimal deliverability on all devices.
Scope: Braze, HTML, CSS, Liquid Code, Figma, Phraser
HTML/CSS Email Marketing Braze Liquid Adobe Photoshop
Atecna - La Redoute Roubaix
Web Integrator
January 2020 - May 2020 (4 months)
Roubaix, France
Management of web integration for new marketing campaigns and product highlights on the La Redoute website, ensuring visual and technical consistency.
Creation and optimization of visual mockups (emailings, landing pages, promotional banners) on Photoshop, ensuring alignment with marketing objectives and the brand's graphic charter.
Front-End Development of interactive pages and components in HTML, CSS, and JavaScript, for a fluid and engaging user experience.
Responsive integration of content to ensure perfect compatibility on all devices (desktop, tablet, mobile), thereby improving site accessibility and performance.
Close collaboration with marketing and creative teams to translate concepts into functional and aesthetic web integrations.
Maintenance and updating of existing site content to ensure its relevance and proper functioning.
Contribution to the continuous improvement of integration processes, by proposing innovative technical solutions.
Scope: HTML, CSS, JS, Photoshop
Web Integration HTML/CSS JavaScript Adobe Photoshop Continuous Integration