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Christopher KlenkCK

Christopher Klenk

SEO & Visibility Consultant (DACH)

€950/day
Varna, BG
8-15 years
SEO
SEO audit
Google Search Console
E-commerce
Content marketing

Average response time: 1 hour

Freelancer profile translated to English.
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About Christopher

Hello, I'm Chris – an SEO and visibility consultant focusing on the DACH region.

I help you become visible in the channelsthat matter today: classic Google search, AI Overviews, and LLM answers (ChatGPT, Claude, Gemini, Perplexity).

Visibility is Part of a Bigger Picture

SEO alone is no longer enough in 2026. Successful digital strategies require:

  • CMS architecture and technical foundation
  • Product pages and CRO – sales-oriented, not just SEO-optimized
  • Brand identity and positioning – essential for AI visibility
  • Natural link building and digital PR – sustainable authority
  • Affiliate and partner structures for scalable reach
  • Content distribution via social media, newsletters, PR
  • AI-powered workflows for scaling and speed

I advise with this holistic view: SEO as a tool within a larger digital concept. I bring this product thinking from my work in an international tech environment.

Typical Projects

  • Strategic SEO audits with concrete action recommendations
  • Topical authority building and content strategy
  • International SEO (hreflang, multi-market)
  • AI search optimization (GEO/LLM visibility)
  • Natural link building (digital PR, trade portals, collaborations)
  • Brand building and entity signaling
  • Custom workflow development with n8n and LLM integration

Industry Focus

Particular depth in the sports and fitness industry: 17+ years as a sports trainer and sports scientist, active athlete, founder of a fitness tech magazine in development (TheFitFuturist). Relevant for sports brands, fitness e-commerce, outdoor brands, and sports nutrition.

Additionally: B2B, e-commerce, SaaS, industrial products, consumer brands. Not in the iGaming sector – I am employed here and do not advise competitors.

Feel free to get in touch – let's become visible together.
Health and Wellness
E-commerce
Sports
Retail (Small Business)
Digital and IT Services

  • German

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Sportive Growth Ltd
    Founder & SEO Consultant
    November 2024 - Today (1 year and 9 months)
    Senior consultant for digital visibility and SEO strategy.Classic SEO remains the foundation – but visibility today is created across multiple channels that must be considered in an integrated way.

    Focus Areas

    • SEO audits and topical authority strategies (e.g., according to Koray, combined with entity SEO)
    • Technical SEO (Schema, Core Web Vitals, hreflang, multi-market)
    • AI search and LLM visibility (GEO) – visibility in ChatGPT, Claude, Perplexity, Google AI Mode (without the hype)
    • Content strategy with a focus on editorial briefings, AI citability, authority building
    • Holistic visibility strategies across SEO, AI search, and content ecosystems

    My Difference from Classic SEO Providers

    I come from product development and worked as a content writer for several years. Idon't think of SEO in isolation, but as part of a product– from the user journey and editorial workflows to technical implementation.

    Experience in Both Worlds

    B2C in highly competitive markets (iGaming, consumer brands, e-commerce) and B2B (industrial products, SaaS, specialized retail).

    Own Tools and Workflows – Where It Makes Sense

    I use a self-developed SEO intelligence toolset to support strategic workflows. For client projects, I also develop custom solutions (LLM and n8n supported).

    Why This Matters Today

    Google AI Overview captures a growing portion of queries. Buyers – whether B2C or B2B – are increasingly researching through LLMs. Those who rely only on classic SEO lose visibility in the channels that will matter tomorrow. Those who neglect classic SEO lose the foundation. It's about both.

    Operational Background

    7+ years in one of the toughest digital markets worldwide (iGaming) – an environment where every Google update has a high impact on revenue. I transfer this knowledge to other use cases.
  • iGaming
    Product Developer
    ENTERTAINMENT AND LEISURE
    August 2021 - Today (5 years)
    Varna, Bulgaria
    Product developer in one of the most competitive digital markets worldwide. iGaming.com is one of the largest international players in the industry.

    My Role


    I am part of an experienced team of product, SEO, content, and tech specialists and am responsible for key aspects of Tier 1 projects focusing on the DACH market – from strategic product development and SEO architecture to operational implementation. In an environment of this scale, strong results are achieved through the interaction of multiple disciplines, not individual performance – a working method that I also value and promote in client projects.

    What Defines This Environment


    *Work at the highest professional level– continuous exchange with specialists from SEO, product, content, development, and analytics

    *State-of-the-art techniques and frameworks– AI search optimization, entity SEO, topical authority strategies are applied here earlier and more aggressively than in most other industries

    *Competition on equal footing– competitors play hardball, forcing constant innovation pressure and rapid iteration cycles

    *Data-driven decisions– every hypothesis is measurably validated because mistakes are immediately costly.


    Cross-Industry Transfer

    SEO, product thinking, and data-driven visibility strategies are not iGaming specialties – they are just applied earlier and more uncompromisingly in this market. This exact transfer is what interests me: transferring operational knowledge from a high-pressure environment to other industries where the rules of the game are also changing (AI search, entity optimization, LLM visibility).

    That's why I also work as an independent consultant for B2B and e-commerce mandates in the DACH region – especially where cross-industry thinking makes a difference.
  • iGaming
    Content Writer
    ENTERTAINMENT AND LEISURE
    January 2019 - August 2021 (2 years and 7 months)
    Varna, Bulgaria
    Editorial and SEO responsibility for the German-language content of an internationally operating iGaming portfolio. Joined the company, which later transitioned into the product development role.

    Focus Areas


    *SEO-optimized content creationfor highly competitive keyword sets in the German market

    *Editorial quality assuranceand editorial workflows

    *Keyword research and content briefings– close collaboration with the SEO team and product management

    *Development of content structuresunder strict regulatory frameworks.


    This position was the foundation for my current understanding of content as a strategic component of a product – not an isolated discipline.

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