Freelancer profile translated to English.

Description

Hello and hello,

I'm Chris, a freelance Data & Web Analyst with a clear focus: making data understandable, clean, and meaningful. I work in a structured, reliable, and solution-oriented way — and love to present complex data topics in a way that truly enables decisions.

As a sole proprietor, I work directly, transparently, and without detours: short paths, clear communication, and results that bring measurable value.

Best regards

Christopher Graf

Industry field of expertise

Languages

German
Native or bilingual
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

GRAF CREATIVES
Data Analysis & Web/Marketing Analysis
September 2020 - Today (5 years and 11 months)
Augsburg, Germany
Customer journey analysis & identification of conversion breaks
Setup & customization of tracking via GA4 and GTM
Creation & evaluation of campaign performance reports
Data-driven optimization of creatives, funnels, and newsletter flows
Data analysis Web analytics Webmarketing strategy Python SQL
DrSlym Vital GmbH
Specialist User Experience (UX) & Performance Marketing Manager
February 2021 - Today (5 years and 6 months)
Munich, BY, Germany
Setup & validation of cross-channel tracking (Affiliate, SEA, Social)
Monitoring and reporting of performance KPIs across all channels
Data-based further development of e-commerce and CRM systems
Identification of optimization potential
Tracking Web analytics GA4 Matomo Data analysis
GRUNWALD Kommunikation und Marketingdienstleistungen GmbH & Co. KG
User Experience Designer
January 2020 - August 2020 (7 months)
München, Germany
Website analyses for optimizing user experience
Support in KPI-driven optimization of microsites
Consulting & analysis of tracking via GA4 and GTM
Google Analytics Web analytics GA4 Webmarketing strategy Microsoft Excel

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Bachelor of Arts
Hochschule der Medien Stuttgart
2013
Bachelor of Arts - BA, Werbung und Marktkommunikation
Data Analyst
Stackfuel
2025
Python, Pandas, SQL

Data Analyst

Christopher Graf

Data Analyst | Big Data Python & SQL

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