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Christopher DiasCD

Christopher Dias

Pricing & Commercial Value Creation Expert

€1,975/day
New York, US
8-15 years

Average response time: 1 hour

About Christopher

I help accelerate profitable growth through pricing strategy, commercial excellence, and revenue optimization.

With over 10 years of consulting experience at Accenture, Oliver Wyman, and Ducker Carlisle, I have led commercial transformation initiatives across manufacturing, industrials, automotive aftermarket, distribution, consumer products, and B2B businesses. My work focuses on increasing EBITDA by improving pricing, optimizing commercial execution, and identifying high-impact growth opportunities.

My areas of expertise include:
• Pricing Strategy & Value-Based Pricing
• Commercial Excellence & Sales Optimization
• Revenue Growth Strategy
• Price Architecture & Discount Governance
• Pricing Analytics & Market Research
• Customer Segmentation & Willingness-to-Pay Studies
• Private Equity Value Creation & 100-Day Plans
• Go-to-Market Strategy
• Business Case Development & Executive Presentations

Clients typically engage me to:

Develop pricing strategies that improve margins while protecting volume.
Design pricing architectures and governance processes.
Identify quick-win EBITDA opportunities following acquisitions.
Conduct commercial due diligence and value creation assessments.
Optimize discounting, rebates, and pricing policies.
Build pricing analytics and KPI dashboards.
Facilitate executive workshops and align commercial teams around growth initiatives.

I combine strategic thinking with hands-on execution. Rather than delivering recommendations alone, I build practical roadmaps, financial models, executive-ready presentations, and implementation plans that organizations can immediately put into action.

Whether you need a pricing diagnostic, commercial strategy, pricing transformation, or interim commercial leadership, I bring an analytical, data-driven approach focused on measurable financial impact and sustainable growth.
  • English

    Native or bilingual

  • Portuguese

    Native or bilingual

Can work on-site
New York (up to 50km)

Experience

  • DUCKER CARLISLE
    Director | Pricing & Commercial Excellence Lead
    January 2023 - June 2026 (3 years and 5 months)
    United States
    • • Lead pricing and commercial excellence initiatives for industrial manufacturing, automotive aftermarket, business services, and private equity-backed organizations
    • • Partner with executive leadership teams and commercial leaders to identify EBITDA improvement opportunities through pricing transformation, revenue optimization, and commercial excellence initiatives
    • • Identified pricing and commercial excellence opportunities across industrial, business services, and PE backed organizations, quantifying annual EBITDA impact from hundreds of thousands to millions of dollars.
    • • Directed pricing strategy, customer research, competitive benchmarking, and value-based pricing programs to identify margin expansion opportunities across businesses ranging from $50M to $4B+ in revenue.
    • • Lead client engagements and cross-functional consulting teams, managing project delivery, executive stakeholder communication, and business development support
    Pricing strategy Commercial Excellence Willingness-to-Pay Research Executive Advisory Revenue Growth Strategy
  • OLIVER WYMAN
    Engagement Manager | Pricing, Sales and Marketing Practice
    January 2022 - January 2023 (1 year)
    New York, NY, USA
    • • Led cross-functional consulting teams delivering pricing, growth strategy, and commercial transformation initiatives for private equity clients
    • • Directed pricing research, conjoint analysis, and willingness-to-pay studies to support product packaging, monetization, and go-to-market decisions
    • • Supported a pricing transformation for a PE-backed aerospace and defense manufacturer, transitioning pricing from cost-plus to value-based methodologies and improving pricing discipline
    Private Equity Value Creation Growth Strategy Market Research Pricing strategy
  • ACCENTURE
    Manager | Strategy & Consulting
    AUTOMOBILE
    January 2016 - January 2022 (6 years)
    New York, NY, USA
    • • Delivered aftermarket revenue improvements of 7–17% and gross margin improvements of 300–600 bps across automotive, commercial vehicle, construction equipment, and powersports clients with revenues
    ranging from $10M to $750M
    • • Designed and implemented analytics business intelligence tool for a $600M aftermarket division of global engine supplier to measure price changes impact to demand
    • • Led cross-functional pricing transformations, establishing pricing governance, performance measurement frameworks, and field enablement processes to improve pricing execution and decision-making.
    Spare Parts Pricing OEM Pricing Pricing Analytics Customer Segmentation

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Education

  • Data Analytics Certification
    Northwestern Kellogg Exec Education
    Data Analytics Certification
  • Bachelor of Arts (BA)
    Rutgers University
    Bachelor of Arts (BA)

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