Freelancer profile translated to English.

Description

Companies that work with me produce more content in less time - without sacrificing quality.

I am a content strategist and AI workflow expert with over 14 years of experience in content marketing, SEO, and eCommerce. In my current role, I have implemented AI-powered processes that have significantly reduced production costs while increasing output.

What I do for you:

→ Content Strategy & Editorial Planning – clear structures that relieve your team

→ AI Workflow Setup – from topic ideation to publication

→ Content Audits – I'll show you where AI has the biggest leverage

→ Team Workshops – your team learns to use AI tools effectively

→ eCommerce Content – category & product level, funnel-oriented

I work remotely, structured, and deliver not theory – but actionable systems that work immediately.

References and more at: christopherbock.de

Languages

German
Native or bilingual
English
Fluent
Portuguese
Basic

Workplace preferences

Remote only

Primarily works remotely

Josera Erbacher Service GmbH
Senior Content Marketing Strategist & AI Specialist
E-COMMERCE
October 2024 - Today (1 year and 8 months)
Kleinheubach, BY, Germany
AI Strategy & Governance: Introduction of the AI system Blockbrain, development of initial use cases, and conducting employee training. AI Ambassador Program: Building and leading a company-wide network of AI Ambassadors as multipliers for the introduction and use of AI. Workflow Optimization: Development of more efficient content processes through the use of AI and automation. Scaling & Internationalization: Scaling content localization with AI tools (including HeyGen, Kling, Google, Midjourney) and introduction of a Digital Asset Management System (DAM).
Content marketing AI Automation Generative AI Social Media Content Content Localization
foodforplanet GmbH & Co. KG,
Head of Content Marketing
E-COMMERCE
July 2019 - September 2024 (5 years and 2 months)
Kleinheubach, BY, Germany
Strategic Leadership: Responsibility for content strategy (SEO, Email, Social Media) and targeted management of the marketing budget. SEO & Organic Growth: Development of the advice sections on josera.de and greenpetfood.de; according to industry analysis (webnetz.de) in 2023, highest organic visibility in the competitive comparison of dog food brands. Team Building: Building and leading an influencer marketing team. Personnel Development: Coaching of 15 team members to develop individual strengths and team performance. International Recruiting: Building and expanding the team in Germany and Poland to support international growth.
Content marketing Content Strategy E-commerce SEO Team Leadership
foodforplanet GmbH & Co. KG,
Online Marketing Manager
E-COMMERCE
June 2012 - June 2019 (7 years)
Kleinheubach, BY, Germany
Online Marketing Strategy: Development, implementation, and management of measures in SEO, SEA, Social Media, and Email Marketing. Analysis & Reporting: Conducting market and competitor analyses as well as reporting relevant KPIs to management.
SEO E-commerce Email Marketing Performance Marketing Reporting

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Fitness Trainer B License, Nutrition Advisor License
Fitnesstrainer B-Lizenz, Ernährungsberater-Lizenz
Master of Engineering
Darmstadt University of Applied Sciences
2011
Master of Engineering

Marketing Consultant

Christopher Bock

Content Marketing Strategist & AI Workflow Expert

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