About Christopher
- Creation of responsive websites
- Optimization of existing websites
- Search Engine Optimization (SEO)
- Search Engine Advertising (SEA)
- Development of software architectures
- Implementation of scalable solutions
- Integration of existing systems
- Optimization of business processes
- Photography and image editing
- Video production and editing
- Music and sound effect design
- Creation of print media (flyers, business cards, brochures)
- Development of digital marketing plans
- Brand analysis and strategy
- Measures to increase visibility
- Performance tracking and optimization
German
Native or bilingual
English
Fluent
Experience
- PacTech - Packaging Technologies GmbHOnline Marketing ManagerMECHANICAL ENGINEERINGOctober 2021 - April 2024 (2 years and 7 months)Nauen, GermanyWebsite
- Creation of a new website (mobile- and search engine-optimized) in WordPress in multiple languages
- On- and Off-Page Search Engine Optimization, from keyword research to technical SEO
- Integration of HubSpot (CRM tool) including automations for request assignments
- Creation of a customer center in HubSpot including a ticket system for support requests
Marketing- Strengthening personal marketing through search engine-optimized job advertisements
- Email marketing through newsletters and retargeting measures for leads in HubSpot
- Creation of designs for print, e.g., brochures, trade show booths, magazine advertisements
- Research and management of approx. 20 industry directories and platforms for product and service listings (e.g., Thomasnet, GlobalSpec, industrystock, DirectIndustry, and more)
- Measures in personal marketing for the branch in Malaysia
- Management of SEA (Search Engine Advertising) measures
- Strategic conceptualization of new measures for new customer acquisition
- Creation and editing of images and videos
Analysis- Evaluations using common Google tools (Analytics, Search Console, etc.)
- Competitor analyses for developing new measures
- (especially in the area of Off-Page SEO)
Events- Co-design and management of internal events
- Development and execution of a workshop for potential new customers through:
- - Creation of a specific website (landing page)
- - Email marketing
- - Managing registrations and supporting registered customers
- - Organizing hotel, transportation, etc., including on-site
- DizeeFreelancerDIGITAL AND ITJanuary 2020 - Today (6 years and 7 months)Nauen, Germany
- Website creation
- Website optimization
- Search Engine Optimization (SEO)
- Search Engine Advertising (SEA)
- Social Media Channel Management (Content/Design)
- Social Media Advertising (SMA)
- Media creation (Photo, Video, Music, Print)
- Online Marketing
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Education
- Bachelor of Science - Business Administration - Digital BusinessBeuth - University of Applied Sciences Berlin2019Tätigkeitsfelder sind u. a. Projektmanagement, Produktentwicklung, Marketing und Vertrieb. An der Schnittstelle zu Fachkräften der Informatik, der Marktforschung und der Kreation kennen die Absolventinnen und Absolventen deren Aufgabenstellungen, um sachgerecht und lösungsorientiert die Anforderungen aus Sicht der Betriebswirtschaftslehre zu kommunizieren und um gemeinsam zu innovativen und wirtschaftlichen Lösungen zu kommen.