Freelancer profile translated to English.

Description

💬 25 years of experience in branding, strategy, and 360° communication

Senior brand strategy consultant, I have supported over 100 companies, in France and internationally, on their brand and communication challenges.

With dual strategic and operational experience, I formulate creative, actionable recommendations that can be translated into concrete actions.

✅ Examples of needs I address

Naming:Brand creation and name research

Brand Platform:Definition or repositioning to increase awareness and desirability

Tagline:Creation of brand taglines and promises

Communication:Development of concepts, storytelling, and creative support

Brand Activation:Ensuring consistency and impact of activation strategies

Product:Storytelling and argumentation

Research:Benchmarks and identification of best practices

🧑🏻‍🎓 My Approach

Rich with varied experiences, my approach adapts to your market, positioning, and products. A start-up and a century-old leader have very different challenges, as do B2B and B2C. While some basics are common, a successful strategy relies on customization, fostering internal adoption and achieving your objectives.

💯 My Preferred Areas

Some references:

Equipment:Villaverde, Leroy Merlin, Scotts (KB, Substral, Fertiligen, Naturen…), Lafuma Mobilier, Fermob, Gerflor, Somfy, Rowenta, Allibert, Lapeyre, Castorama, Bricodépôt...

Games, Leisure:Hasbro, FDJ, T'choupi, Decitre, Photoweb, Lalo, Joomeo, Piiics, Kube Box...

Sports:FIS, L'Équipe, Beijing Olympics, Babolat, Salomon, Rossignol, Dynastar, Lange, Look, Time, Lafuma, Oxbow, Eider, Millet, Julbo...

Food:Daunat, Lustucru, Seb, Tefal, Moulinex, Grand Frais...

💡 Good to Know

In 2019, I founded **agenceloco.com**, a network of independent professionals to carry out 360° communication projects.

Industry field of expertise

Languages

Japanese
Basic
German
Conversational
English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Lyon (up to 50km), Paris (up to km), Lille (up to 10km), Marseille (up to 10km)

Indépendant - LOCO
Brand Strategy Consultant and Strategic Planner
CONSULTING AND AUDITS
December 2018 - Today (7 years and 7 months)
Lyon, France
Missions

Strategic Planning: Foresight, trends, consumer behavior
Consulting Management: Brand strategy consulting (positioning, brand platform, concepts), digital strategy, and Brand Content

Some clients

Exacompta-Clairefontaine Group, Somfy, Lafuma mobilier, Allibert Group, the City of Lyon...
Strategic Planning Branding Positioning Strategy Consulting Communication Strategy Brand Content Digital Communication Brand Activation Brand Platform
Native communications
Consulting Director - Strategic Planner
DIGITAL AND IT
December 2010 - August 2018 (7 years and 7 months)
Lyon, France
Mission(s)

Strategic Planning: Foresight, trends, consumer behavior
Consulting Management: Brand strategy consulting (positioning, brand platform, concepts), digital strategy, and Brand Content
Sales: Business development, tender responses

Some clients

Seb, Tefal, Rowenta, Babolat, Millet, Lafuma, Caisse d'Epargne, Banque Populaire...
Strategic Planning Branding Positioning Strategy Consulting Communication Strategy Brand Content Digital Communication Sales Copywriting Brand Platform Brand Signature
Agence Arc (Brandelet-Devineau)
Consulting Director - Head of Digital Department
DIGITAL AND IT
June 2010 - December 2010 (7 months)
Lyon, France
Mission(s)

Consulting Management: Strategy consulting, development of creative concepts and mechanics. Commercial follow-up and management of the digital entity.

Some clients

Daunat, Villaverde, T'choupi, Méribel ...
Consulting Design Sales Communication Strategy Digital Marketing Website Creation Webdesign Strategic Planning