Freelancer profile translated to English.

Description

I spent 20 years leading creative teams for global brands — Dior, L'Oréal, Samsung, Axa — in major Parisian agencies.

When generative AI became a real production lever, I stopped talking about it and started teaching it.

Since 2023, I have been designing and delivering customized training for creative, marketing, and communication teams **who want to accelerate without losing their brand identity**.

No theoretical courses: each session is built around your real cases, your tools, your constraints.

My programs cover the entire augmented creative chain:mastery of LLMs(ChatGPT, Claude, Gemini, Mistral),AI image & video(Nano Banana Pro, Firefly, RunwayML, Veo3, Google Flow), **strategic prompting**, and **workflow automation**.

From brief to final deliverable.

400+ hours of training delivered. 500+ professionals trained. Clients: Le Parisien, Groupe Würth, Saguez & Partners, Groupe Raja, ESDAQ Paris, Hands Up, OA Nail System.

I work with Qualiopi certified organizations: your training sessions are **100% OPCO fundable**.

In parallel, I design visual systems and generative identities for brands through Eugène Studio. Clients: Connaissance des Arts (LVMH), Pentagram NYC, Saint-Gobain, La Banque Postale.

Looking for a trainer who managed campaigns before training on AI?

This is precisely the profile missing in the market.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Freelance
Creative Director & Generative AI Expert • Visual Systems, Training, Consulting
January 2023 - Today (3 years and 5 months)
Most of my projects start with a simple question: how to create differently with AI?

Since 2023, I have been supporting brands, agencies, and creative teams in two complementary dimensions.

Creative Direction & Visual Systems
Design of generative visual identities, image systems, and AI-augmented campaigns. I work at the intersection of art direction and prompt engineering — from brief to final deliverable, integrating AI as the primary material, not a shortcut.

Clients: Connaissance des Arts (LVMH) · Pentagram NYC · Saint-Gobain · La Banque Postale · Schörghuber Stiftung · TBWA Paris · Éditions Seuil · Renault Alpine · Ministère de la Transition Écologique.

Training & Knowledge Transfer
Customized programs for creative, marketing, and communication teams. Each session is built around real cases and concrete production constraints — no theoretical demonstrations. I work with Qualiopi-certified partner organizations: OPCO and AFDAS fundable training.

400+ hours delivered · 500+ professionals trained · 4.7/5 satisfaction
Clients: Le Parisien · Saguez & Partners · Groupe Raja · Groupe Würth · AdopteUnMec · Maison Camille Fournet.

What makes the difference: 25 years of creative direction in Parisian agencies (Marcel Worldwide, Leo Burnett, Moxie, Dagobert) — for Dior, L'Oréal, Samsung, Nestlé, Paco Rabanne — before integrating AI as a core practice. I don't train on tools. I train on a way of thinking about creation with AI.
Artificial Intelligence Creative Direction AI Training Prompt Engineering Art Direction
Leo Burnett (Publicis)
Creative Director
February 2018 - December 2019 (1 year and 10 months)
Paris, France
Leading creative teams (Art Directors, Copywriters, UX Designers) and managing client workshops. Clients: Samsung, Lindt, BMW, Sanofi, EDF.
Creative Direction Communication Communication Strategy Digital Communication
Dagobert
Creative Director
DIGITAL AND IT
February 2016 - February 2018 (2 years)
Paris, France
Facilitating co-creation workshops, liaising with innovation departments. Clients: JCDecaux, Airbus, Orange, Caudalie.
Digital Communication Creative Direction Communication Strategy Workshop Facilitation