Freelancer profile translated to English.
Back to original languageAbout Christophe
After 5 years of experience in marketing in the media sector, I now support companies in setting up an acquisition strategy and its deployment.
🛤️ Verification of tracking methods
🔍 Audit of advertising accounts
🖊️ Definition of a coherent acquisition strategy according to marketing objectives and audit of existing channels
🚀 Campaign management: setup + optimization
📊 Performance monitoring
French
Native or bilingual
English
Fluent
Portuguese
Conversational
Can work on-site
Paris (up to 50km)
Experience
- CosaVostraHead of Acquisition & GrowthMarch 2022 - Today (4 years and 3 months)Paris, France• Design, budgeting, and deployment of malicious, pragmatic, and effective acquisition and retention strategies• Conducting strategic audits with clients to identify friction points, areas for improvement, and strategic opportunities• Creation of KPI monitoring dashboards (traffic & e-commerce, user journeys…)• Creative briefing to produce necessary assets (visuals, motion graphics...) for campaigns• Monitoring and optimization of action performance• Production of complete campaign reports• Supporting a team in managing acquisition levers (SEO, SEA, Facebook Ads, Display, Linkedin, Affiliation, Emailing…)• Coordination of team resources and schedules• Development of the Acquisition & Growth service offering
- Sony music entertainmentSenior Media TraderSeptember 2019 - March 2022 (2 years and 6 months)• Development of online and mobile advertising strategies in collaboration with the marketing teams of various labels and the digital team: definition of objectives, choice of platforms and formats, selection of audiences• Implementation of campaigns using dedicated tools• Monitoring and optimization of performance indicators• Optimization of the conversion funnel and UX recommendations to improve conversions• Recommendation and support for labels regarding the creation of advertising content• Production and communication of post-campaign analyses to the teams• Writing best practices and "use cases" and disseminating them to the labels' marketing teams
- TV5MONDETraffic Acquisition ManagerJuly 2017 - August 2019 (2 years and 1 month)Île-de-France, FranceTraffic Management• Implementation of the acquisition strategy, definition of the online media mix in line with the target audiences• Development and maintenance of the operational calendar for promotions (in conjunction with editorial teams)• Tracking of all acquisition campaigns• Monitoring of campaign performance (analyses and dedicated reports) Creative Management• Creation of advertising materials: adherence to technical specifications, subtitling of videos• Creation of digital formats around the channel's programs Digital Watch• Development of new acquisition channels• Monitoring and reporting on the channel's digital audiences
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Education
- Master of ManagementUniversité Paris Dauphine2017Master Management des Télécoms et des Médias (226), Étude de la communication et des médias
- Master in Management of Organizations, Project ManagementUniversité Paris Dauphine2015Master en Management des organisations, Management de projet
Certifications
- 410-101 Meta Certified Media Buying Professional TrainingMeta2023
- Promote a business with online advertisingGoogle2023