Freelancer profile translated to English.

Description

Senior Programmatic and Digital Media Strategy Consultant

Independent digital advertising consultant, I have been assisting advertisers and agencies for over 14 years in structuring, managing, and optimizing their campaigns.

With experience at Gamned, Omnicom, Publicis, and Cityz Media, I address both strategic and operational issues, with a performance and branding-oriented approach.

References: Air France (HOP), Samsung, Alinéa, Miliboo, La Pataterie, EasyJet, Renault.

Expertise & Support

◆Campaign Management & Optimization

Complete management of your activations: programmatic (Display, Video, CTV, DOOH), SEA, Social Ads, emailing.

Support through key stages: brief qualification, campaign architecture, supply and deal management, continuous optimization, and performance analysis (ROI, CPA, ROAS, viewability, video completion).

◆Audit & Structuring

Audit of your systems: strategy, tracking, execution quality, budget allocation.

Concrete and directly actionable recommendations, with support on DSPs and workflows.

◆Monetization & Inventory Management

Agency/publisher expertise: yield optimization, deal structuring (open auction, PMP, programmatic guaranteed), SSP management, and audience valuation.

◆Tracking & Ad Verification

Mastery of tracking and measurement tools (IAS, Google Campaign Manager, XPLN) to ensure data reliability and effectively manage branding and performance KPIs.

◆Training & Support

Skill development for teams to build autonomous and high-performing organizations.

Approach & Added Value

✓ Quick onboarding and immediate effectiveness

✓ DSP & SSP Expertise (buying and monetization)

✓ Management of branding and performance KPIs

✓ Clear and directly usable deliverables

📍 France — Remote or hybrid

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km), Paris (up to 100km)

Cityz Media
Programmatic Development Manager
DIGITAL AND IT
December 2022 - January 2025 (2 years and 1 month)
Boulogne-Billancourt, France
• Evangelizing the programmatic channel internally and with advertisers, agencies, and trading desks
• Developing business opportunities for programmatic solutions, particularly with digital players less familiar with DOOH
• Providing strategic support to clients on the activation, structuring, and optimization of their programmatic campaigns
• End-to-end operational management of campaigns: deal setup, budget monitoring, optimizations, and performance reviews
• Coordination with technology partners (SSP, DSP, DMP) and continuous monitoring of market developments
• Translating technical challenges into clear business recommendations for sales teams and clients
• Creating sales support materials, arguments, and responses to advertiser briefs
• Regular performance reporting and KPI analysis (delivery, reach, media efficiency)
• Updating and managing technical inventory information within SSPs
• Managing technical evolution projects with partners and internal teams (PG, DCO, programmatic innovations)
• Participating in market working groups to enhance visibility and positioning in the programmatic channel
• Cross-functional interface between sales, technical teams, and external partners
• Contributing to the structuring of programmatic processes and the upskilling of internal teams
• Performance, data, and media efficiency-oriented approach in environments with high volumes of digital purchases
DOOH SSP Ad Server Programmatic DSP
Adyoulike
Programmatic Consultant
January 2022 - June 2022 (5 months)
Paris, France
- Programmatic training
- Native Ads campaign setup.
- Management of deal ID monetization
Native Ads SSP Ad Server Programmatic
Omnicom Media Group
Programmatic Team Lead
PRESS AND MEDIA
June 2018 - December 2021 (3 years and 7 months)
Boulogne-Billancourt, France
As Team Lead at Omnicom, I managed teams of media traders and digital specialists in handling high-volume programmatic campaigns for demanding advertisers. My role involved structuring processes, overseeing team skill development, and ensuring campaign performance across complex environments (display, video, social, and open web). I was involved in media strategy, KPI optimization (CPA, CPL, viewability, effective reach), and client and technology partner relations. This experience allowed me to develop strong analytical, cross-functional coordination, and rapid decision-making skills under high operational pressure.
Team Management RTB DV360 Amazon Ads Programmatic