Christophe Laborier

After several years of support and collaboration with the Jane Goodall Institute France, we defined the specifications for the redesign of the association's website.

This site needed to be both a showcase to highlight the association's various activities and a tool to help each of the association's teams manage their activities.

The site was created in collaboration with the institute's director for the content, with a graphic designer for the design aspect, and myself for project management and complete site integration.

The website was developed to allow for continuous development thanks to the Bedrock tool, which provides Wordpress with an overlay enabling this work.

I continue to maintain this website on a daily basis, both for maintenance and for adding new features.

♡ https://janegoodall.fr

In 2021, I took over the "Le Stock Américain 71" brand with the goal of a complete overhaul of its image and existing web tools.

The rebranding and website design were carried out in collaboration with my partner, Ms. Cloud.

The complete redesign of the Wordpress / Woocommerce website was done by me. The foundation is based on the Bedrock tool developed by roots.io, which allows for the implementation of modern Wordpress development foundations.

I currently manage the brand.

♡ https://le-stock-americain.com

Supporting the client in defining a digital strategy aimed at improving the prospect acquisition strategy and enhancing the Web ecosystem.

Achievements:

- Audit of the existing situation

- Definition of a new website ecosystem

- Planning of work for a phased redesign of the existing site

- Implementation of Wordpress sites for prospect acquisition

- Support in defining communication campaigns

- Strategic and operational marketing: definition of tagging plan, integration of analytics tools (Google Tag Manager, Google Analytics, Facebook Pixel)