Freelancer profile translated to English.

Description

Choosing a brand name is a strategic decision.

Registering it too early can be costly. Registering it too late, too.

I intervene before trademark filing, when the choice of name is not yet fully secured and a clear decision needs to be made.

My role is not to carry out an administrative formality, but to help project leaders decide:

is the name legally usable?
what are the real risks, and which are mainly theoretical?
should we move forward, adapt… or change the name?

I support entrepreneurs, founders, startups, and project teams through a short and structured format (decision-making sprint), designed as a decision-making tool.

This approach helps to avoid:

filing a fragile name,
building a brand on uncertain foundations,
the late discovery of a legal conflict.

At the end of the support, the decision is clear.

The client is then completely free to entrust the filing to a firm or to file independently, with full knowledge of the facts.

👉 If you are looking for someone to file a trademark, I can direct you.

👉 If you want to know if a name is worth filing, then we can work together.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

TRADAMARCA
Senior Associate
October 2023 - Today (2 years and 10 months)
Pully, VD, Switzerland
Advising clients on prior art searches, filing, and trademark protection strategy in Switzerland and internationally.
Brand strategy Trademark law Brand name security due diligence Brand naming
Woodelis Sàrl
Founder
January 2020 - Today (6 years and 7 months)
Creation and development of DTC (direct to consumer) e-commerce brands, notably Petit Menhir, a brand of wooden educational games for children.
Brand strategy Brand Strategy
namego
Founder
January 2025 - Today (1 year and 7 months)
Pully, VD, Switzerland
The DIY method to secure your brand without relying on an expert. Designed by a lawyer for entrepreneurs, with clear videos and no jargon.
Creation and development of DTC (direct to consumer) e-commerce brands, notably Petit Menhir, a brand of wooden educational games for children.
Brand launch Brand strategy Trademark law Brand Strategy Training