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Christophe HeralCH

Christophe Heral

Tech Leader – Delivery, Craft & AI

€1,000/day
Bordeaux, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Christophe

I help tech teams truly deliver. Not do "theoretical" agility.

VP Engineering with 20 years of experience, I work with startups and scale-ups to unblock critical issues:
- Delivery too slow or unpredictable
- Ineffective product/tech organization
- Technical debt hindering the roadmap
- Difficulty in concretely leveraging AI

My pragmatic and impact-oriented approach:
- Fine-grained breakdown → continuous delivery
- Team empowerment
- Friction removal (unnecessary processes, silos…)
- Concrete use of AI

What I do
- Structuring tech/product teams
- Improving delivery (lead time, frequency, quality)
- Coaching early-stage CTOs
- Implementing modern engineering practices (CI/CD, no-estimates, ownership…)
- Integrating AI into workflows (dev, product)

Experiences
VP Engineering @ Wanteeed
Product & Tech Transformation @ Cdiscount
Technical Coaching @ Adoria

Available for short-term, high-impact missions.
  • French

    Native or bilingual

  • English

    Fluent

  • German

    Conversational

Can work on-site
Bordeaux (up to 10km)

Experience

  • Wanteeed
    VP Engineering
    E-COMMERCE
    September 2022 - May 2026 (3 years and 8 months)
    Bordeaux, France
    Wanteeed is a platform for improving purchasing power through cashback and promo codes, with over 1 million users and several million euros in annual revenue (affiliation).

    As VP Engineering and a member of the executive committee, I am responsible for the performance of the technical teams and the overall capacity to deliver impactful product features.

    I focus on organization, delivery, and technical strategy, with a constant emphasis on execution.

    - Organization & Management
    - Managed 4 product teams + 1 platform team (10–15 engineers)
    - Structured the organization: recruitment, individual follow-up, career path implementation
    - Empowered teams and fostered autonomy
    - Accelerated Delivery
    - Implemented short cycles (< 1 week)
    - Significantly reduced lead time
    - Improved deployment frequency
    - Engineering & Quality
    - Implemented and consolidated practices: CI/CD, testing strategy
    - Monitored performance metrics (DORA metrics)
    - Enhanced observability and reliability
    - AI & Innovation
    - Explored LLM use cases for product and engineering
    - Integrated AI into development workflows (Claude, GitHub Copilot, CodeRabbit)
    - Product & Strategy
    - Actively contributed to the product roadmap
    - Participated in architectural decisions and technical strategy
    - Outreach
    - Presented at tech conferences and meetups
    Product Management Engineering Management Continuous Integration and Continuous Delivery (CI/CD) Product Engineering LLM & AI Agents
  • Adoria
    Technical Coach / CTO as a Service
    SOFTWARE PUBLISHING
    September 2021 - September 2022 (1 year)
    Bordeaux, France
    SaaS management software for the restaurant industry (chains and franchises).

    At Adoria, I supported the technical teams in improving their development practices and organization within a growing SaaS product context.

    The main challenges concerned code quality, maintainability, and the ability to effectively evolve the product.

    I worked on:
    - Improving development practices (testing, quality, code reviews)
    - Disseminating software craftsmanship principles
    - Enhancing developer skills
    - Structuring teams around good technical practices
    - Gradually improving delivery

    The goal was to make teams more autonomous and capable of maintaining a high level of quality while continuing to deliver value.

    This approach led to an improvement in the overall product quality and facilitated future developments.
    TDD DDD Team Coaching
  • Cdiscount
    Craft / DevOps Coach
    E-COMMERCE
    April 2019 - September 2021 (2 years and 5 months)
    Bordeaux, France
    As a DevOps coach and then a Craft coach, I supported teams in transforming their development practices and organization.

    The objective was to concretely improve delivery capability in a historically project-oriented environment, with long cycles and significant technical debt.

    - Team Transformation
    - Transformed project teams into product teams
    - Empowered teams and improved autonomy
    - Delivery & DevOps
    - Implemented CI/CD practices at scale
    - Generalized containerization
    - Improved deployment frequency
    - Quality & Technical Debt
    - Improved code quality and development practices
    - Gradually reduced legacy code
    - Established shared standards and best practices

    These transformations significantly improved the teams' ability to deliver quickly and more reliably.
    Continuous Integration and Continuous Delivery (CI/CD) Docker Product Engineering Software Craftsmanship Team Coaching

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Education

  • Computer Engineering
    ENSIIE, Evry
    2003
  • Lean Practitioner
    Learning To Scale
    2025

Certifications

  • Scrum Master
    Scrum Alliance
    2010

Skill set

Categories