Freelancer profile translated to English.

Description

Passionate about Digital Marketing, I have now specialized in Acquisition & Growth.

My professional experiences have given me a broad vision of the start-up universe. This vision allows me to operate for growth 🚀. In particular, I help many companies start their business with a solid foundation in analytics, SEO, Growth, Marketing, etc.

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Marcel
Head of Growth & Acquisition Marketing
TRANSPORTATION
January 2016 - July 2020 (4 years and 6 months)
Paris, France
Since early 2016, I've had the chance to participate in Marcel's growth by contributing to the increase of the user base (x20) and the driver base (x10).

My responsibilities:
> Monitor and optimize the AARRR framework (Customer, Driver, and Company)
> Propose projects and ideas to meet growth objectives
> Define the acquisition strategy and associated customer and driver journeys.
> Manage a budget of over €2M and optimize various campaigns in partnership with a specialized agency.
Traffic Acquisition Webmarketing Strategy SEO SEA Growth Hacking