Christophe Fouineteau

Do you have a study project?

I offer to provide you with all the insights you need for your strategic, marketing, and communication decision-making.

To define myself briefly:

- Sciences Po / Master 2 Marketing (IAE)

- 29 years of experience in studies, including 21 as an independent qualitative researcher,

- Listed in major institutes: Ipsos UU, Kantar, Enov, MOAÏ, Datagri Adquation

- Perfect mastery of interviews in all forms: face-to-face (focus groups, semi-directive interviews, ethno, ...), or remote (communities / bulletin board, chat, ...), mystery shopping, observation, supermarket layout analysis, customer listening, expert judgment,

- Types of studies: UX testing, innovation testing, purchase journey / user experience, image studies (company, brand, store), usages and attitudes, opinion, satisfaction, etc.

- Rapid adaptability to numerous sectors.

- Development of original methodological approaches mixing digital and "classic" tools.

- Customer listening coaching: team training, development of specific tools (data collection, reporting, dashboards).

- Coverage of the entire process: from the initial request to the presentation of results, including recruitment, translation.

My latest assignments:

- Insurance company: understanding the obstacles for agents and employees in developing a car insurance offer,

- Application: needs and expectations for booking solutions, targeting restaurateurs

- Services: image and perceived usefulness of a CAC40 company,

- Institutional: UX testing of a retirement website,

- Banking: GREEN image,

- Furniture and Decor: image of a high-end contemporary furniture brand