Christophe Fauconnier

Development of the digital and web marketing strategy: Concrete application of my Bachelor's degree skills to boost the bookstore's online presence.

Communication and Visibility: Optimizing the structure's local visibility and brand awareness through targeted actions.

Project Management and Versatility: Involvement in the daily operations of an independent cultural store, combining the literary world with web and marketing project management.

Management of multimedia projects on Twitch and YouTube.

Production, editing of content and thumbnails using Premiere Pro, AI, and Canva.

Community animation and development (Discord, social networks).

Editorial, technical management, and monetization of digital activities.

Web Marketing & E-commerce Project Manager (Degree Obtained)

As part of my Bachelor's degree program, I managed complete strategic projects, from conception to performance analysis. This intensive training allowed me to develop an operational vision of digital marketing and e-commerce site management.

My skills deployed:

• Strategy & Audit: Conducting SEO audits, competitor analysis, defining target audiences (personas), and developing cross-channel communication plans.

• Project Management: Writing specifications, monitoring timelines, and operational management of web marketing initiatives.

• Acquisition & Conversion: Setting up and optimizing advertising campaigns (SEA/Social Ads), content management, and improving the customer journey on CMS.

• Data Analysis: Monitoring performance via Google Analytics and adjusting strategies based on identified KPIs.

• Operational Rigor: Stemming from practical experience in a documentary environment (library), I master rigorous database management, user reception, and support – major assets for e-commerce customer management.

Tools: WordPress, Elementor, Ubersuggest, Yoast, Figma, Shopify, Google Analytics, Google Ads, Meta Ads, NotebookLM, Canva, Notion, AI, Brevo....etc