Freelancer profile translated to English.

Description

With over 27 years of experience in the premium and ultra-luxury automotive sector, I support brands, distribution groups, investors, and luxury players in developing their commercial performance, customer experience, and network strategy. Former General Manager Rolls-Royce & Bentley for 5 countries and former Porsche executive for over 20 years, I undertake missions in transformation, retail excellence, business development, and luxury automotive management.

My career has allowed me to develop recognized expertise in profit center management, multicultural management, premium network development, and supporting UHNWI clientele. I notably participated in the launch of the first next-generation Rolls-Royce boutique showroom in Europe, with an approach focused on ultra-premium customer experience and bespoke service.

Today, I assist manufacturers, distributors, investors, and premium companies with strategic consulting missions, network audits, commercial development, performance optimization, customer experience improvement, organizational transformation, and change management. My expertise also covers the development of retail strategies, optimization of premium standards, operational management, and support for brand repositioning projects.

Thanks to my international experience with iconic brands such as Porsche, Bentley, and Rolls-Royce, I bring a hands-on perspective combined with a strong results-oriented culture, operational excellence, and experiential luxury.

Mobile and flexible, I undertake missions in France, Europe, and the Middle East, for both one-off interventions and longer-term strategic support.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Dutch
Basic
Spanish
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

Heritage & Prestige Automobiles
Director and Founder - Luxury & Prestige Automotive Consulting
AUTOMOBILE
January 2025 - Today (1 year and 5 months)
Bordeaux, France
Creation and development of a company specializing in strategic consulting, premium customer experience, and the sale of exceptional vehicles.
Expertise in commercial development, premium distribution network, UHNWI relations, luxury marketing, and customer experience optimization.
Mobile for missions in France, Europe, and the Middle East
Luxury Automotive Consulting Premium Client Experience Retail Network Development Business Development Change Management
Rolls-Royce & Bentley Monaco – Groupe Global Garage
General Manager
January 2020 - June 2025 (5 years and 5 months)
Management of Bentley Monaco and Rolls-Royce operations across five international markets.
Key Responsibilities:
• • Management of commercial and financial performance
• • Market development and network support
• • Strategic coordination with manufacturers
• • Ensuring adherence to brand standards and customer experience
• • Management of sales and after-sales teams
• • Development of high-end marketing and relationship initiatives
• • Guardian of the Bentley and Rolls-Royce brand image in Monaco (and in 5 countries for RR)
Scope of Activity:
• • Bentley: 80 new vehicles / 65 used vehicles per year
• • Rolls-Royce: 55 new vehicles / 25 used vehicles
+ After-sales service through Global Garage
• • Consolidated turnover: €75 million
Major Achievements:
• • Development of the first Rolls-Royce boutique concept in Europe (Monaco)
• • Enhancement of customer experience and brand visibility in high-value markets, notably through the RR High Touch program.
Centre Porsche Bordeaux & Centre Porsche La Rochelle
Director
January 2008 - January 2020 (12 years)
• • Commercial development and profitability of centers
• • Management of customer satisfaction and experience
• • Development of quality and performance standards
• • Team management and operations structuring
• • Marketing development and customer loyalty
Achievements:
• • Development of commercial performance and service quality
• • Implementation and development of Porsche Classic activities and the new Porsche Center CI
• • Strengthening the premium positioning of Porsche centers