Christophe Ducros

Brands: Uber, Uber Pool

Skills: Advertising · Copywriting · Pitching Ideas · Creative Pitching · Concept Development

For 6 months, I had the opportunity to collaborate with PRODUCTMAN, the new Brand Innovation division of the Buzzman agency. During this period, my mission was to develop the launch strategy and be responsible for the entire editorial line of new products & services developed for large groups (BOTANIC & SYSTEME U) seeking to digitize their offerings. So, 6 months of Design, Branding, Packaging, Activation.

For BOTANIC, we developed CIBOULETTE, a subscription service allowing Parisians to grow their own vegetable garden at home (herbs, fruits, and vegetables).

Ciboulette... it was just waiting to be thought of:

https://www.youtube.com/watch?v=37cbskUrono

For SYSTEME U, we developed URENTRÉE, a service that revolutionizes the back-to-school season: a website that lists all school supply lists from middle schools in France. A clever service that simplifies the lives of parents by allowing them to order their child(ren)'s supplies before the holidays. This year, parents will finally be able to enjoy their holidays... no more back-to-school stress!

And here is the result!

https://www.urentree.com/

Twocute – The Wardrobe for Inseparables

THE FIRST EVER FASHION BRAND MADE BY TWINS FOR TWINS

Twocute was born from a simple idea: every kid is unique… twins included! After a successful Kickstarter campaign, my twin sister Charlotte and I launched Twocute and created playful collections to celebrate the special bond between twins (and siblings in general), with matching outfits designed with love in Paris and ethically crafted in Portugal.

Fun fact: Our journey introduced us to incredible twin families across Europe, and our collections travelled as far as Japan, Australia, Jordan, and Argentina! 🌍

Although this chapter has come to a close, the experience was priceless. We learned, grew, and collected memories that will inspire us for years to come.