Freelancer profile translated to English.

Description

A specialist in words that explain, move, build loyalty, and drive sharing and sales, I leverage my experience as a digital marketing and e-commerce specialist to create, adapt, and integrate diverse content (articles, images, videos, infographics, etc.) that is high-performing and tailored to the most relevant marketing levers.

I also act as a consultant for large companies, SMEs, associations, and public institutions to develop digital marketing strategies adapted to their context, needs, and resources.

Words and figures. Print and digital. Emotion and results. SEO, statistics, ROI, code, social media, audience, and a pinch of DTP. In short, the happy cocktail of web marketing.

All with a smile!

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Lyon (up to 50km), Paris (up to 10km)

UpMyBiz
E-business Consultant then Consulting Director
August 2019 - October 2023 (4 years and 3 months)
Lyon, France
• Development and sustainability of the client portfolio: prospecting, pre-sales, tender responses, contracting, relationship management
• Definition and implementation of the inbound marketing strategy and optimization of the HubSpot account and workflows
• Strategic consulting for executives on developing their organizations' e-commerce activities
• Strategic and operational support for multi-sector clients: CRO, data, UX/UI, SEA, SMM, SEO, CRM, inbound, social media
• Definition of inbound and outbound strategies: market research, audits, action plan definition, planning, and budgeting
• Project management: writing technical, functional, and methodological proposals, workload estimation, planning, budget management, and human and technical resource steering
• Ergonomic (UX/UI) audits and diagnostics, e-merchandising, CRM
Bensimon Collection
Digital and E-commerce Manager
July 2015 - February 2019 (3 years and 8 months)
Paris, France
• Definition of commercial and editorial animation plans
• Management of the website's graphic and technical redesign
• Definition and management of the acquisition strategy (SEO, SEA, SMA, etc.)
• Design and operational implementation of B2B CRM campaigns (emailing) and B2C campaigns (emailing + SMS)
• Opening and management of marketplace accounts, product feed optimization, and negotiations with resellers
• Development of e-reservation, click & collect, and unified stock
• Reform and optimization of customer service
• Reporting and performance analysis: KPI monitoring, dashboard creation, web analytics
• Management of a team of 5 to 7 people (web marketing assistants, photographers, web designers, order pickers)
Alain Milliat
Initially acting as a freelance consultant to advise the company on managing its online reputation and e-commerce strategy, I eventually joined the team full-time to develop Alain Milliat's brand image online, boost e-shop sales, and grow the digital community. I continued these actions as a freelancer.
May 2013 - May 2014 (1 year)
- Definition and implementation of the omnichannel communication strategy
- Creation and commercial/editorial development of the online store
- Copywriting and content creation for marketing and communication materials