Freelancer profile translated to English.

Description

I help automotive, retail, and B2B companies sharpen their marketing and commercial operations. As a senior marketing consultant/interim manager, I combine 20+ years of experience in brand management, customer experience, CRM, e-commerce, pricing, and P&L with a hands-on approach. I translate strategy into concrete campaigns, better customer experiences, stronger lead generation, and more commercial impact, with an eye for teams, agencies, and stakeholders.

Industry field of expertise

Languages

Dutch
Native or bilingual
English
Fluent
French
Fluent
German
Basic

Workplace preferences

Can work on-site

Dendermonde (up to 50km)

Jaguar Land Rover
Marketing, Data & Client Experience Manager
AUTOMOBILE
August 2024 - June 2026 (1 year and 10 months)
Asse, Belgium
Responsible for brand management and consistent communication via showroom, offline, and digital channels.
Setting up BTL marketing campaigns to support visibility, customer engagement, and lead generation.
Managing external partners and agencies for strategy, social media, mailings, and campaign execution.
Leading client experience initiatives with a focus on higher customer satisfaction.
Managing an annual marketing budget of approximately € 500K.
Commercial strategy Communication Online Marketing Events Lead generation
Bike Design Benelux
Business Unit Manager
RETAIL (LARGE RETAILERS)
May 2016 - August 2024 (8 years and 3 months)
Dendermonde, Belgium
Managing business strategy and redefining positioning and commercial proposition.
Managing pricing and P&L, with a positive impact on revenue, gross margin, and net margin.
Team management and overseeing daily commercial operations.
Responsible for media, PR, and partnerships.
Defining and implementing new e-commerce, CMS, ERP, and CRM processes and systems.
Commercial strategy B2B2C Events
Stad Aalst
Cabinet Employee
PUBLIC SECTOR
June 2015 - May 2016 (11 months)
Aalst, OV, Belgium
Responsible for the communication, PR, and personal branding of the Alderman.
Preparing, structuring, and developing complex files and projects.
Public relations Personal Branding Politics