Freelancer profile translated to English.

Description

+20 years of experience in marketing strategy, communication, and digital transformation for large corporations, SMEs, and SMBs in France and internationally.

I will assist you in **structuring your marketing strategy**, **digitalizing your operations**, **managing your performance**, and **leading teams**.

My approach is results-oriented, customer-focused, and innovative — with a strong business DNA and the ability to unite teams around performance:

**360° Marketing & Communication Strategy**: development and deployment of omnichannel marketing plans, branding, acquisition, and retention.
**Digital Transformation & Performance Marketing**: CRM, SEO/SEA, marketing automation, data marketing, lead generation, and ROI optimization.
**Leadership & Team Management**: structuring, managing, and leading multidisciplinary teams in France and internationally.
**P&L Management & Growth Strategy**: budget construction, cost optimization, profitability, and revenue development.
**Innovation & Offer Development**: creation and launch of new offers, brand repositioning, and innovation project management.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km), Bordeaux (up to 50km), Toulouse (up to 50km), Lyon (up to 50km)

KAZUO
DGA MARKETING & OPERATIONS
RETAIL (SMALL BUSINESS)
September 2023 - February 2025 (1 year and 5 months)
Biarritz, France
Interior design and space design, contemporary furniture showroom
P&L Management: redesign of the offer, recruitment, cost and margin optimization
Omnichannel Strategy: digitalization, streamlined customer journeys, partnerships
Customer Loyalty: leveraging CRM data to accelerate growth
Result:+36%revenue in 2024 (market -5%)
Digital Transformation Performance Management Positioning Strategy Relationship Marketing CRM
VALTUS
MARKETING & COMMUNICATION DIRECTOR, EXECUTIVE COMMITTEE MEMBER
CONSULTING AND AUDITS
February 2022 - August 2023 (1 year and 6 months)
Paris, France
European leader in interim management (5 countries, 850 assignments/year)
Structuring of the marketing team (8 people), recruitment, PR, media, and events management
Digital & Content Strategy: relationship marketing, website redesign with SEO focus,
Marketing and digital coordination across 5 markets
Result:+47%revenue (€112M) in 2022.
Digital Transformation Team Management Branding Relationship Marketing Content Marketing
INFOPRO DIGITAL
MARKETING DIRECTOR
DIGITAL AND IT
August 2021 - February 2022 (6 months)
Antony, France
Leading professional information and services group: 31 media titles, 1500 events, €480M
Management and restructuring of the team (15 people), budget allocation, KPIs
Branding & Innovation: strengthening identity, B2B podcast, new offer launches
Results: creation of, design and launch of a **Lead Generationprogram
Digital Transformation Team Management Branding Lead Generation Product Launch