Freelancer profile translated to English.
Back to original languageAbout Christophe
10 years of experience in marketing and communication with advertisers and agencies, 15 years of content creation for television, web, and phygital. Marketing and communication director, webmarketing consultant, and also content creator (photos, videos, written content, and podcasts): I am a digital Swiss Army knife.
My value proposition: create relevant digital content and know how to make it visible or audible. I love ROI challenges! #MarketingContent #WebMarketing #SEO #SEA #SMO
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- PremistaSEO ManagerBANKING AND INSURANCEApril 2022 - Today (4 years and 4 months)Paris, FranceI am taking on a major challenge: conquering 3 of the most competitive SERPs in France. An exciting challenge.
- HarmonieMarketing DirectorCIVIL ENGINEERINGMarch 2015 - July 2020 (5 years and 4 months)Maisons-Laffitte, FranceDigital Marketing: website creation, optimization, and management (SEO, on-site marketing, editorial flow management). Supervision of community management on Facebook, Linkedin, Twitter (editorial responsibility, performance analysis). Supervision of digital service providers: developers, UX designers, SEO, SEA.Content Creation: films, photos, infographics, SEO writing.Reporting: dashboard creation, CRM and SEO/Google data analysis, strategic and budgetary recommendations.External Communication: creation of all commercial and informational materials, sales brochures, video flyers, white papers, advertisements, technical specifications, email signatures, vehicle fleet branding.Events: creation, organization, management, and digital communication (booths for trade shows and public events, client events, incentives).
- TF1 PUBDirector and Editor-in-ChiefPRESS AND MEDIAJanuary 1997 - January 2015 (18 years)Boulogne-Billancourt, FranceDirector of 200 short programs for TF1's prime time: "Du côté de chez vous" (Leroy Merlin), "Vocation nature" (Yves Rocher), "Des inventions et des hommes" (EDF), "Un été au vert", "Ma maison pour l’avenir". Editor-in-Chief of 500 episodes of "Du côté de chez vous". Director of films for TF1 conventions.
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Education
- MBAMCIInstitut Léonard de Vinci2021Ce MBA est le meilleur Master Marketing et e-commerce en France au classement Eduniversal 2021 depuis 10 ans.MBA basé sur l'acquisition de compétences couvrant tout le spectre du marketing digital : data, search, display, mobile, social, content et performance : E-commerce, M-commerce, Digital Marketing Strategy, Marketing Audio, Supply Chain Management, CRM Multicanal, M-paiement, Social Selling, Growth Hacking, Content Marketing, UX design, Méthode Agile (Professional Scrum Master 1), Native & Display Advertising, AB testing, Search Retargeting / Affiliation, Marketing Mobile, Marketing d'Influence, Média planning & Stratégie Digitale, Mobile Development et UX Mobile, SEO, audit SEO, SEA, Community Management, Social Ads, Social Média Marketing, Prestashop, WordPress, Chatbot, Social Video Marketing, e-mail Marketing, E-pub, écosystème startup et startup e-commerce.
- PhD in Economics (Level)Paris X Nanterre1990Thèse : la crise de l'industrie cinématographique française : chronique d'une défaillance stratégique.
Certifications
- GAIQGoogle2021