Christoph Beaufils

My work often involves situations where something needs to be built, organized, or realigned – beyond clear responsibilities or established models. The topics usually concern product, organization, market, and team simultaneously. In such constellations, I develop executive-level strategies and guide their operationalization and implementation.

I particularly enjoy supporting teams in startup and complex project situations, bringing my experience from the sporting and consumer goods business. Shaped by leadership responsibility and agency/brand craftsmanship, I combine strategic questions with market, product, and implementation realities.

My work is often close to the product and in exchange with Product, Design, Corporate Strategy, and POS (e-commerce, physical retail) stakeholders. I place great importance on bridging silos, both professionally and personally.

Typical areas of application include brand strategy projects, portfolio and product development, go-to-market questions, and startup or transition phases. Additionally, a robust network of specialized experts is available – from performance marketing and sales to M&A-related topics.

To maintain a collaborative, peer-to-peer relationship, I strive to keep my knowledge up-to-date – from product development (apparel & footwear) to health and supplement topics with regulatory relevance; a Scrum Product Owner Professional certification is available.