Christine Umec

I support SMEs, artisans, retailers, e-retailers, and infopreneurs in showcasing their expertise through strategic, clear, and impactful content designed to inform, convince... and sell.

Main missions:

- Conversion-oriented copywriting: emails, sales pages, VSLs, sales funnels

- Emotional and structured storytelling: captivate, connect, persuade

- Structuring differentiating messages: to capture attention and boost conversion rates

- Showcasing high-value offers: products or services

- Creating multi-support content: website, landing page, emails, flyers, social media (Visit my website: www.stratemots.fr)

- Deploying effective marketing strategies: promise, big idea, angle, call to action

- Performance optimization: writing, polishing, A/B testing, results analysis

Main responsibilities: Reorganizations and backlog reduction. I restructured production workshops and developed an action plan to address an 8-month production delay. Subsequently, I planned production for several lines by optimizing SAP configuration to meet customer requirements while considering workshop constraints, with the goal of improving service rates.

My expertise at the service of a luxury watch startup. I assisted the director by taking charge of all logistics and production. My responsibilities included production planning and supervision, purchasing, subcontracting, goods reception, invoicing, packaging, shipping, after-sales service, as well as inventory, raw material and precious stone management, and stocktaking.