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Christine MacaioneCM

Christine Macaione

Outsourced Marketing Manager | Consultant

€700/day
1 project
Châteauroux, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Christine

*Are you considering outsourcing all or part of your marketing?



You've come to the right place* 🙂

👋 Hello!

Since 2017, I have been supporting entrepreneurs and VSEs/SMEs in creating and implementing their marketing strategy.
Before that, 10 years with advertising agencies, media, and advertisers forged my vision of marketing and communication.

Outsourcing your marketing is more than just saving time, it is:

✅ Providing daily methodology for you and your teams;
✅ The flexibility of a tailor-made service, adapted to your needs, and nothing more;
✅ An external perspective available, drawing on my professional and entrepreneurial experiences;
✅ A single point of contact for all your marketing and communication issues;
✅ Significant budget savings compared to a full-time resource;
✅ Access to a network of service providers and experts as needed!

_Whether for one-off projects (website redesign, offer launch, rebranding, etc.) or for long-term collaboration, I help you structure and implement your company's marketing!_

I live in Châteauroux, and would be delighted to have a coffee and discuss your needs if you are in the area!
For the rest of France, I work remotely effectively with companies in France and elsewhere (Luxembourg, Belgium, Italy): our coffee will be virtual but just as pleasant ☕️

See you soon,
Christine
Let's stay connected:
  • French

    Native or bilingual

  • Italian

    Native or bilingual

  • English

    Fluent

  • German

    Conversational

Can work on-site
Châteauroux (up to 50km), Paris (up to 10km), Orléans (up to 50km), Tours (up to 50km), Bourges (up to 10km)

Experience

  • Groupe OMNES Lyon - Sup de Pub & INSEEC
    Lecturer for Bachelor and Master's Year 1 and 2
    EDUCATION AND E-LEARNING
    August 2021 - Today (4 years and 9 months)
    Lyon, France
    Since 2021, I have been regularly teaching courses at both Sup de Pub Lyon and INSEEC.
    My subjects:

    - Brand Platform
    - Brand Identity and Strategy
    - Brand Content
    - Inbound Marketing
    - Storytelling
    Training Facilitation Marketing Brand Strategy Branding Content Marketing Storytelling Higher Education
  • La Fabrique 621
    Marketing Trainer
    FASHION AND COSMETICS
    May 2019 - May 2019 (1 month)
    La Fabrique 621, an incubator specializing in supporting natural cosmetic creators, offers an incubation cycle of several months twice a year for project leaders.

    Responsible for the marketing strategy part, I led the 5-day training.
    - Proposal of an educational program
    - Creation of materials and facilitation of courses

    On the agenda:
    - Review of brand positioning and values
    - Understanding marketing best practices
    - Methodology for building a strategy
    - Digital strategy: website, social media, partnership setup, editorial strategy

    The course concludes with the creation of their action plan.
    Training Social Media Training Marketing Content Marketing Web Marketing Strategy Positioning Strategy
  • Contentlab Agency
    Product Marketing - Creation of Sales Materials
    FILM AND AV
    February 2019 - April 2019 (3 months)
    Creation of several presentation materials for prospecting meetings.

    - Overview of the service offering's structuring elements
    - Creation of a graphic template
    - Writing of product arguments and presentations
    - Iconographic research
    - Creation of easily reusable and customizable materials
    Product Development Sales Strategy Branding Positioning Strategy

Reviews

5.0

Out of 1 rating

A

Anne-Laure

Bloomroad

Reviewed on 11/14/2023

It's always a pleasure to work with Christine. Not only are our exchanges smooth and pleasant, but Christine possesses a rare analytical sharpness and a high-level perspective in her field of expertise. No off-the-shelf strategies; she adapts to the company, its teams, and helps us to take a step back.

Recommendations

FU
MJ
FU
+1
Former user and 3 other people have recommended Christine

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Education

  • Master's Degree in Strategic and Operational Marketing
    SciencesPo Paris
    2007
    - Deux années de tronc commun : institutions politiques, histoires, philosophie politique, géographie, économie - 1 année en Erasmus à l'Université de Florence, Italie : cours de sociologie, marketing, droit, histoire de la télévision - Deux années de master : marketing international, communication, sociologie de la communication, stratégie commerciale...

Skill set

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