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Christine Le BruchecCL

Christine Le Bruchec

Editor - Project Manager - Bilingual English

€350/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Christine

Passionate about words and images, I have been managing cross-functional communication, e-commerce, and digital marketing projects internationally for many years.

My expertise has been demonstrated in a wide variety of organizations and sizes. Start-ups or multinationals: no problem, I adapt and I know!

Recently, I led the deployment of global e-commerce sites (80 countries, EMEA, NORTAM, LATAM, APAC, Emerging Markets) and managed a distribution network renewal strategy for the Parker, Waterman, and rOtring brands, writing instruments repositioned as luxury accessories. My experience in customer relations through social media has given me a concrete and pragmatic vision of the markets.

Committed to environmental protection, I am passionate about urban agriculture, which I have been practicing in Paris since 2013. In this regard, I produced a series of videos as part of a partnership between the shared garden association Les Amis du Jardins du Ruisseau (Paris 18th) and the Maryland Institute College of Art in Baltimore.

Supported by the French Embassy in Washington and aimed at promoting good practices for food production in cities, this project will be broadcast on the internet and social networks, and to the relevant audiences: institutions (Paris City Hall), socially and ecologically active associations in France and the United States.
  • English

    Native or bilingual

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Les Amis des Jardins du Ruisseau
    Digital Communication Project Manager
    January 2014 - Today (12 years and 4 months)
    Paris, France
    Promoting shared gardens initiatives in Paris internationally by producing and distributing videos explaining the challenges and best practices of urban agriculture.

    - Creation and management of distribution channels: Wordpress, Instagram, Youtube
    - Production and direction of a series of 10 videos of 5 minutes each
    - Creation of partnerships with relay sites (Associations, Paris City Hall, etc.);
    - Management of exchanges between Paris (France) and Baltimore (USA);
    - Preparation of administrative and financial reports / Budget management
    Project Management Design Functional Testing Video Production Digital Communication Storytelling Journalism
  • Waterman / Parker / rOtring
    E-Marketing and E-Commerce Project Manager
    June 2007 - May 2013 (5 years and 11 months)
    Paris, France
    Central support for the marketing teams of the Fine Writing and Luxury Accessories divisions in implementing a global digital strategy with local specificities in developing markets:

    - E-commerce deployment Europe and USA
    - Retail presence in 80 countries and 5 zones (EMEA, NORTAM, LATAM, APAC, Emerging Markets)
    - Choice of technical solutions: Websphere, Prestashop, Magento
    - Management of technical, legal, logistical, and commercial aspects (network, pricing)
    - Optimization of the purchase funnel, lead generation campaigns
    - Drive-to-store operations with in-store digital
    - Prospective studies for developing a mobile tablet application in responsive design for the sales force
    - Content strategy and SEO/SEA/SMO referencing
    - Social networks and 2.0 press relations (bloggers, influencers, e-reputation, badvocacy)
    - Optimal budget management (€300K)
    Web Project Management E-commerce Web Marketing Strategy Audit Functional Testing Responsive Design Budget Brand Content Community Management Digital Communication SEO Writing Storytelling
  • Millennium Images
    Marketing & New Business Development Manager
    December 1999 - December 2004 (5 years)
    Londres, Royaume-Uni
    Support and develop the digital transition of this image bank, well-established in the UK publishing world, and grow market share abroad.
    E-commerce Business Development Project Management Marketing Digital Communication Functional Specifications Photography

Recommendations

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Education

  • Certificate of Competence in E-Marketing and E-Commerce
    CNAM
    2015
  • Master's Degree in Digital Communication and Information
    CELSA
    2005

Skill set (21)

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