About Christine
English
Native or bilingual
French
Native or bilingual
Experience
- Les Amis des Jardins du RuisseauDigital Communication Project ManagerJanuary 2014 - Today (12 years and 4 months)Paris, FrancePromoting shared gardens initiatives in Paris internationally by producing and distributing videos explaining the challenges and best practices of urban agriculture.- Creation and management of distribution channels: Wordpress, Instagram, Youtube- Production and direction of a series of 10 videos of 5 minutes each- Creation of partnerships with relay sites (Associations, Paris City Hall, etc.);- Management of exchanges between Paris (France) and Baltimore (USA);- Preparation of administrative and financial reports / Budget management
- Waterman / Parker / rOtringE-Marketing and E-Commerce Project ManagerJune 2007 - May 2013 (5 years and 11 months)Paris, FranceCentral support for the marketing teams of the Fine Writing and Luxury Accessories divisions in implementing a global digital strategy with local specificities in developing markets:- E-commerce deployment Europe and USA- Retail presence in 80 countries and 5 zones (EMEA, NORTAM, LATAM, APAC, Emerging Markets)- Choice of technical solutions: Websphere, Prestashop, Magento- Management of technical, legal, logistical, and commercial aspects (network, pricing)- Optimization of the purchase funnel, lead generation campaigns- Drive-to-store operations with in-store digital- Prospective studies for developing a mobile tablet application in responsive design for the sales force- Content strategy and SEO/SEA/SMO referencing- Social networks and 2.0 press relations (bloggers, influencers, e-reputation, badvocacy)- Optimal budget management (€300K)
- Millennium ImagesMarketing & New Business Development ManagerDecember 1999 - December 2004 (5 years)Londres, Royaume-UniSupport and develop the digital transition of this image bank, well-established in the UK publishing world, and grow market share abroad.
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Education
- Certificate of Competence in E-Marketing and E-CommerceCNAM2015
- Master's Degree in Digital Communication and InformationCELSA2005