Christine Giacometti

Many restaurants, cafes, and hotels have a solid project. But when it comes to making it visible, something gets stuck. The substance is there, the conviction too. What's often missing is the bridge between what you do well and what your customers perceive.

I am a freelance graphic designer, specializing in creating visual identities for the food service, hospitality, and artisanal food industries. Restaurants, cafes, hotels, guesthouses, bakeries, cheese shops, delicatessens: I work with independent businesses and artisans who have real expertise and want a brand image that matches what they offer.

My deliverables: logo creation, graphic charter, print and digital communication materials, one-page showcase websites on WordPress.

Before design, I spent seven years as an employment counselor. Seven years listening to career paths, asking the right questions, identifying the value in a project that remains poorly expressed. This skill hasn't disappeared by changing careers. It has become the foundation of my approach to graphic design.

Each project begins with an in-depth listening phase. Not a standard brief sent by email. A real exchange to understand your positioning, your clientele, what sets you apart in your area. This diagnosis then informs every visual decision, from the logotype to the colors, from the typography to the website. You leave with a coherent identity, designed to work across all your platforms.

Trained in design in Quebec, I founded Mahikan Studio in January 2026. Based in Dinan, Brittany, I support project leaders in the restaurant and hotel sectors throughout France.

Are you opening a venue, taking over a food business, launching a new menu, or looking to bring coherence back to your visual communication? Write to me. Let's talk about it.