Freelancer profile translated to English.

Description

Facing your growth and scaling challenges, are your marketing and communication actions up to par?

Independent consultant serving businesses. I support SMEs & Start-ups in structuring their "OPTI-channel" marketing and communication strategy to foster their development.

Why OPTI-channel?

- Because it's the key to a successful customer experience.

- Because it involves using data intelligence to personalize your message and the choice of your marketing and communication actions.

- Because businesses need to OPTIMIZE their investments and ROI more than ever.

My approach combines strategic analysis and operational implementation, always starting from business challenges: better understanding your target audience, clarifying your positioning, building a coherent message, choosing the right channels, and aligning marketing and communication actions.

I act as an agile and integrated resource, alongside leaders or teams, to transform ideas into concrete growth levers.

Recently, I led two missions.

- One for an SME specializing in workspace design, where I assisted them in defining their personas, customer journeys, and building their annual marketing roadmap.

- The other for an international group specializing in concrete additives and admixtures, for whom I created the launch strategy for a new product formulation targeting Africa. With the help of creatives from my network, we created the big idea to ensure the campaign's success.

What makes me unique? My insatiable curiosity, a deep understanding of markets, human behavior, and trends, but also a work of deep immersion in your business, in close proximity to your teams, dedicated to your growth. Let's think out of the box!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Lyon (up to 50km)

Christine Brun Clémençon
Marketing and Communication Consultant
January 2025 - Today (1 year and 5 months)
Lyon, France
Global communication strategy; Brand strategy; Marketing activation; Digital and social media strategy; Commercial and development strategy. Complex project management; Change management support. Employer branding
Groupe Vertical
Consulting Director in Communication/Strategic Account Manager
April 2022 - March 2024 (1 year and 11 months)
France

- Conduct regular marketing watch to assess the environment of commercial and employer brands.
- Provide consulting on the evolution of brand identity and positioning, both internally and externally.
- Define their strategic positioning and write their brand platform, or assist them in writing their strategic roadmap, their employer brand strategy.
- Define their annual communication plan.
- Define media, editorial, and visual strategies (target segmentation, messaging, information channel selection…).
- Approve the deployment of communication plans in their various aspects and online/offline formats.
- Supervise the creation of materials for the brands' various audiences, internal and/or external.
- Ensure the consistency of the chosen creative concept's expression across all deployments and media.
- Develop innovative means, networks, and tools to ensure brand visibility and maximize message effectiveness.
- Lead and manage the relevant teams, oversee budgets and timelines. Client references: PILOT CORPORATION OF EUROPE - Les Opticiens KRYS J Torrilhon- Groupe WARNING - FAB'ACADEMY UIMM -I.N.M. - HÉMISPHÈRE SUD - GAM - GROUPE SAVOY - LABORATOIRE ROCHE - GROUPE S.P.E. - CAISSE D'EPARGNE COTE D'AZUR - CFIA...
ARISTID Retail Technology
Commercial Director
September 2020 - March 2022 (1 year and 6 months)
Saint-Etienne, France

- Define the agency's commercial strategy and strategic directions (targets, markets).
- Determine actions to be taken and manage the commercial policy.
- Manage client portfolio development (network maintenance, social media, etc.).
- Monitor results and budgets.
- Implement the group's marketing strategy (recommendations and/or organization of events ensuring communication of their retail tech offerings). Client references: DESCOURS & CABAUD, ATLAS HOME, HELLO PHARMACIE, BOTANIC...