About Christine
German
Conversational
English
Native or bilingual
French
Native or bilingual
Experience
- TRACEProduct OwnerPRESS AND MEDIAJanuary 2020 - Today (6 years and 5 months)Paris, FranceLed the digital transformation of TRACE Group (+400-person media company), deploying TV, Radio, and E-Learning business lines on web and mobile applications serving 1M+ users.Key responsibilities:Product backlog ownership: Prioritized features based on annual roadmap, broke down epics into detailed user stories with clear acceptance criteria for development teams.Agile coordination: Facilitated all scrum ceremonies (sprint planning, daily stand-ups, reviews, retrospectives) with external development agency and internal teams.Cross-functional collaboration: Interfaced daily between Tech, UX, Brand, and Business teams to ensure product alignment and consistency.Feature delivery: Successfully delivered 20+ features across web and mobile platforms over 5 years.User feedback & quality: Managed user support via Zendesk, coordinated pre and post-delivery user testing, integrated feedback into product iterations.Tools setup & training: Implemented 4 CRM tools and 3 analytics platforms, trained cross-functional teams (Data, Sales, Marketing, CRM) for operational autonomy.Metrics monitoring: Tracked and analyzed product and business KPIs to continuously evaluate performanceKey achievements:✅ Successfully migrated 1M+ users to new digital platforms (web + mobile)✅ Coordinated end-to-end digital transformation across multiple business lines✅ Built strong cross-functional collaboration culture between external dev agency and internal stakeholdersTech stack: Jira, Confluence, Figma, Zendesk, Google Analytics, Amplitude, SlackSkills: Web Projects, Mobile Applications, +33 skills
- izmocarsChef de projet digitalDIGITAL AND ITJanuary 2018 - January 2020 (2 years)Boulogne-Billancourt, FranceManaged product feature delivery for a SaaS platform enabling automotive dealerships to create and manage their websites, while leading a major end-to-end project for Mitsubishi Motors' online car store.Key responsibilities:Feature Delivery (SaaS Platform):Delivered 4 major features for the izmocars SaaS platform in coordination with Tech, UX, and Brand teamsCreated briefs, wireframes, and user stories to guide development and ensure alignment across teamsMonitored feature performance and user adoption, adapting strategy based on analytics and client feedbackMitsubishi Online Car Store (End-to-End Project):Discovery: Conducted stakeholder interviews and requirements gathering to understand business objectives and user needsPrototyping: Created wireframes and prototypes to validate concepts before developmentDelivery: Managed complete website build from conception to launch, coordinating cross-functional teamsResults: Successfully launched full e-commerce car store for Mitsubishi MotorsClient Management:Served as product contact for major automotive clients including PGA Motors, Mitsubishi Motors, and Groupe SchumacherAnalyzed conversion metrics and user behavior to optimize client website performanceProvided ongoing support and strategic recommendations to improve resultsKey achievements:✅ Delivered 4 major platform features while maintaining quality and deadlines✅ Led end-to-end delivery of Mitsubishi online car store (discovery → prototype → delivery)✅ Managed portfolio of major automotive B2B clients with focus on conversion optimizationSkills applied: Product discovery, wireframing, prototyping, user story writing, cross-functional coordination, client management, conversion optimization, analyticsTools: Wireframing tools, analytics platforms, project management software
- PixalioneChef de projet SEODIGITAL AND ITJanuary 2012 - January 2018 (6 years)Paris, FranceManaged end-to-end SEO projects for major French corporations, coordinating technical teams and delivering measurable organic traffic growth.Key responsibilities:SEO audits & strategy: Conducted comprehensive technical and semantic SEO audits, translated findings into prioritized roadmaps for implementationCross-functional coordination: Collaborated with UX designers and developers to implement SEO recommendations while maintaining user experience qualityQuality assurance: Performed functional testing of SEO implementations and generated performance reports for stakeholdersContent strategy: Developed editorial strategies including keyword research, topic planning, and coordination of multilingual content writersClient portfolio management: Served major clients including Bureau Veritas, Icade Immobilier, and SNCFKey achievements:✅ Delivered SEO improvements for Fortune 500 clients (Bureau Veritas, SNCF)✅ Built and managed multilingual content production workflows✅ Translated technical SEO requirements into actionable development roadmapsSkills applied: Technical auditing, roadmap creation, stakeholder coordination, content strategy, multilingual project management
Recommendations
Be the first to recommend Christine
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master commerce InternationalIAE Caen2010
- MBA E BusinessISC Paris School of management2012