Christina S.

Product & collection storytelling, team preparation, presentation structuring, premium coordination.

Brand clarification: brand platform, storytelling, offering structuring, discourse definition, and overall coherence.

Editorial strategy, brand content, print concept framing, and content structuring.

Brand discourse repositioning, commercial offering structuring, customer experiences.

Commercial and image support, trade show representation, client relations & development, artist valuation & curation.

Speaking as an art speaker/presenter for cultural projects and brand activations.

Develop commercial activity and enhance the gallery's reputation, while supporting artists and optimizing the high-end customer experience.

o Management and optimization of the Quai Voltaire gallery space: artwork selection, staging, and personalized visitor reception.

o Commercial development with collectors, institutions, and private and professional partners.

o Contribution to exhibition organization, artwork selection, and participation in international art fairs.

o Maintaining and developing relationships with existing artists, sourcing new talents to enrich the gallery's portfolio.

o Coordination of commercial operations and customer relations to optimize the artwork purchasing experience.

Lead the strategic transition and communication for iconic brands from the Procter & Gamble and Burberry acquisition, within an international merger context.

o Management of the transition for Gucci, Hugo Boss, Alexander Mc Queen, Escada, and Burberry brands, ensuring operational and strategic integration into the new Coty ecosystem: defining a new model for the department with Accenture, redesigning processes, integrating and reorganizing teams, redefining the PR/Influencer Marketing strategy, relaunching brands.

o Design and management of global communication strategies and plans for PR/social/digital campaigns, including events, content creation, and storytelling, in coordination with marketing departments and fashion houses (P&G brands, Coty brands: Balenciaga, Jil Sander, and Joop!).

o Direct management of 7 communication managers, transverse leadership of markets.