Freelancer profile translated to English.

Description

✨ Description:

Passionate about the power of brands and the beauty of customer experiences, I have been supporting ambitious companies for over 20 years in their marketing development, brand strategy, and business growth — combining strategic vision with attention to detail.

My career has led me to manage brands in retail, luxury, pharmacy, and today experiential tourism, with an approach focused on storytelling, brand consistency, and performance.

🎯 Areas of Expertise:

– Brand Strategy & Repositioning

– Storytelling & Brand Identity

– 360° Marketing Plans & Activation

– Customer Experience & Omnichannel Journey

– Business Development & Growth

In parallel, I share my passion at EDHEC and the Paris School of Luxury, and I remain open to occasional marketing consultancy assignments in Belgium and France.

✨ What motivates me: creating, innovating, surprising — and growing brands as much as teams.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Dutch
Fluent

Workplace preferences

Can work on-site

Bruxelles (up to 50km)

PairiDaiza
Marketing Manager
ENTERTAINMENT AND LEISURE
April 2025 - Today (1 year and 2 months)
Management of the overall marketing strategy for Pairi Daiza, an internationally recognized iconic destination for its unique approach combining nature, emotion, and excellence.

Definition of brand positioning and orchestration of major launches, with a constant demand for consistency between strategic vision, performance, and visitor experience.

Supervision of digital and CRM strategy, brand content, and partnerships, in close collaboration with management and project teams.
Digital Marketing Business Development Branding Marketing
Les Tartes de Françoise
Marketing Director
RESTAURANTS AND FOOD SERVICE
September 2024 - February 2025 (5 months)
Seneffe, Belgium
Marketing direction during a strategic repositioning phase:

– Development of the 2025 marketing plan and redefinition of the brand territory
– Supervision of communication, digital, and retail activations
– Contribution to strategic discussions of the executive committee on brand & customer vision

Objective: restore the desirability and consistency of an iconic brand in the Belgian landscape.
Boticinal
Marketing & Communication Director
HEALTH AND WELLNESS
April 2022 - August 2024 (2 years and 4 months)
Paris, France
220 pharmacies in France, including 50 under a brand name.
• Define and develop the overall Marketing Strategy for the brand (B2B, B2C) and the Boticinal Laboratoire brand.
• Develop the affiliation business in France and Europe.