Freelancer profile translated to English.
Back to original languageAbout Christina
“Communication only works when it changes behavior.”
I help companies develop exactly this type of communication.
As a marketing and communications strategist, I work at the intersection of brand, strategy, and social change. My focus is on campaigns that are not only visible but also have a measurable impact – especially in the areas of sustainability, behavior change, and values-based brand leadership.
I help teams translate complex topics, develop clear positioning, and implement integrated campaigns that reach and move people.
Whether it's strategy development, campaign concepts, or the operational implementation of marketing measures – I combine conceptual strength with pragmatic execution.
What I offer:
Development of Brand and Campaign Strategies
Behavior Change & Communication Concepts
Sustainability and Purpose-Driven Marketing
Concept and Implementation of Integrated Campaigns (360°)
Translation of Complex Content into Clear Communication
German
Native or bilingual
English
Fluent
Can work on-site
Berlin (up to 50km)
Experience
- Meyer Burger GmbHInternational Sales Marketing Manager (Freelance, permanent)ENERGY AND UTILITIESAugust 2021 - October 2025 (4 years and 2 months)Bitterfeld-Wolfen, GermanyDevelopment and management of classic and values-based sales campaigns for the European market; planning and execution of international customer events and trade fairs, strategic and editorial responsibility for social media channels, close collaboration with sales, product, and digital marketing in international structures
- Weber-Stephen ProductsInterim Trade Marketing ManagerSeptember 2016 - December 2017 (1 year and 3 months)Berlin, GermanyRoll-out of international marketing campaigns in 20 EMEA markets; project management of CMS development, close coordination with sales and product marketing, as well as external partners
- Coca-Cola GmbHInterim Trade Marketing ManagerFebruary 2015 - April 2016 (1 year and 2 months)Berlin, GermanyImplementation of regional sales marketing campaigns (offline, POS) for the brands Fanta, Sprite, Mezzo Mix, management of external agencies and internal departments
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Education
- Communications SpecialistWestdeutsche Akademie für Kommunikation2001Kommunikationswirtin