Description

I help companies scale their digital products through data-driven experimentation and human-centered UX strategy, delivering measurable revenue lift while building sustainable testing cultures.

What I bring:

17+ Years of Proven Impact: Deep expertise in CRO, experimentation strategy, and UX optimization across startups and enterprise environments.
Strategy + Execution: I build and scale experimentation programs that deliver real ROI, from roadmap to implementation.
Remote-First & Flexible: Based in Portugal, I work seamlessly with international teams on part-time, project, or advisory engagements.

Typical Projects & Deliverables:

Experimentation program build-outs (A/B testing, multivariate, personalization)
Conversion funnel audits & UX optimization
Digital product strategy & roadmap planning
Team enablement: CRO playbooks, workshops, training & culture building

Remote from Portugal 🇵🇹 | English & German speaker.

Languages

German
Native or bilingual
English
Fluent
Portuguese
Conversational
Spanish
Basic

Workplace preferences

Remote only

Primarily works remotely

Freelance,
Senior Strategy Consultant | CRO & Experimentation
E-COMMERCE
September 2017 - Today (8 years and 9 months)
Portugal
Strategic Scaling & Frameworks: Built and scaled in-house experimentation programs, including governance structures and process roadmaps for high-growth companies such as Grover.
End-to-End Execution: Driven digital performance and revenue growth through data-driven behavioral analysis, hypothesis development, and complex A/B testing or personalization campaigns.
Team Enablement & Facilitation: Empowered cross-functional teams through strategic training and ideation workshops, fostering a culture of continuous learning and growth mindset.
Long-term Strategic Advisory: Provided continuous high-level consulting for agency partners (e.g., Up Reply) and corporate clients as an embedded expert for strategic CRO initiatives.
CRO Experimentation Personalization Strategic planning UX Analysis
Trakken Web Services,
Head of Conversion Optimization
November 2016 - August 2017 (9 months)
Hamburg, Germany
Team Leadership & Mentorship: Led and managed the professional development of a team of 7 consultants.
Business Development: Strategically expanded digital product portfolio and conducted high-level client pitches.
Networking & Events: Organized and executed industry events in collaboration with Optimizely, serving as a keynote speaker and moderator to drive community engagement.
Trakken Web Services,
Senior Consultant Conversion Optimization
March 2015 - October 2016 (1 year and 7 months)
Hamburg, Germany
Testing Strategy & Roadmaps: Conceptualized data-driven test hypotheses and developed strategic testing roadmaps in alignment with long-term business goals.
Campaign Management: Led the operative coordination and execution of complex A/B testing campaigns, achieving measurable increases in conversion rates and marketing efficiency.
UX Audits & Analytics: Conducted expert-led UX audits and deep dive user behavioral analysis using Google Analytics and Hotjar to identify key optimization opportunities.